For a little while now, I've been feeling professionally frustrated. I am, as a reminder, a journalist who has specialised in health and beauty and interviewing. However, the landscapes within which I've worked for nearly 25 years have changed so drastically that it can sometimes feel as though you're always on the back foot. In the past 12 years, I've gone from being a print journalist to embracing social media, podcasting, video and now Substack and the need to be constantly aware of what the next big thing might be means one thing can fall by the wayside - quality.

Luckily, I've been struck down by a virus over the last week, which has given me the space and time to actually take a look at what I'm doing, what I think I should be doing differently, what I'm doing too much of and what I'm not doing enough of. The main takeaway though has been how constantly going back to the drawing board and trying to reinvent the wheel is draining, overwhelming and exhausting. No wonder I have professional fatigue.

So, for one last time I'm going to go back to the start and figure out what I want to create but I'd love your input too. What do you miss? What don't you see enough of? What do you want more of? What mistakes am I making? (braces self)

In an age where everyone is a content creator, how do you think I should stand out?

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• Substack: https://emmaguns.substack.com/
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