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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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As technical writers, we excel at turning technical information into documentation that helps users understand complex concepts. We write software documentation that helps users understand a product; we create video tutorials that teach users how to use a feature.
Software documentation is the technical writers’ bread and butter; however, perhaps unknowingly, technical writers could also thrive at content marketing: a form of marketing that shares a company’s story and expertise in an interesting, sales-boosting way.
To help us unpack this skill, we have Chad Lott on the podcast: Senior Copywriter at Zenreach, who, everyday works in the full suite of content marketing—from corporate blog writing to Google Ad Words.
In this episode, Chad shares his experiences as a content marketer, plus, shares tips on how you can transition into the field, including
- How content marketing differs from technical writing
- How content marketers succeed
- And how to use your existing skills to transition into technical writing
Show Notes:
67 episodes
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