Jennifer Gardner | Using the Art and Science of Influence to Be a More Persuasive Lawyer

The Lawyer's Edge

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21d ago 35:57

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Jennifer Gardner is a Los Angeles-based trial lawyer and persuasive communications consultant. Her three-decade career spans entertainment litigation, serious criminal cases, and business and real estate disputes.

Jennifer teaches high-performing professionals how to grow their influence, impact, and executive presence through her programs The Art of Influence and The Power Lab. She also consults lawyers on courtroom presence and strategic messaging, and delivers CLE workshops including Whoever Tells the Best Story Wins and How You Can Have Bad Facts and Bad Law and Still Win Your Case.

She has received Certifications in Influence and Persuasion, Leadership, and Using Neuroscience to Obtain Better Business Results from the Wharton School of Business at the University of Pennsylvania.

WHAT’S COVERED IN THIS EPISODE ABOUT THE ART AND SCIENCE OF INFLUENCE TO BE A MORE PERSUASIVE LAWYER

What separates a good lawyer from a truly persuasive one? According to trial lawyer and communications consultant Jennifer Gardner, it’s the ability to harness both the art and science of influence. Mastering persuasion isn’t just about confidence or charisma, it’s about emotional intelligence, neuroscience, and your ability to create real human connection.

Jennifer draws on decades of courtroom experience and advanced training in storytelling, behavior, and communication to help lawyers tap into their full persuasive potential. She shares how legal professionals can elevate their impact by learning to regulate emotions, read others more effectively, and challenge the cultural norms that prioritize intellect over influence.

In this episode of The Lawyer’s Edge Podcast, Elise Holtzman talks with Jennifer about how to become a more powerful communicator, why emotions drive decision-making, and what it takes to lead in a way that’s both strategic and authentic.

2:03 – What sparked Jennifer’s pursuit of influence and persuasion

4:49 – How early messaging shaped her sense of power and self-expression

7:23 – The neuroscience behind why storytelling works

10:02 – Lawyers as leaders and why emotions matter more than logic

11:53 – Why Jennifer launched The Art of Influence and The Power Lab

14:02 – Cultural programming and lawyers’ resistance to emotion

17:01 – How to start developing persuasive power

20:23 – What marketers know about influence that lawyers need to learn

Mentioned In Using the Art and Science of Influence to Be a More Persuasive Lawyer

Jennifer B. Gardner | LinkedIn

Chris DeSantis | Why I Find You Irritating: Navigating Generational Friction at Work

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SPONSOR FOR THIS EPISODE…

This episode is brought to you by the coaching team at The Lawyer’s Edge, a training and coaching firm that has been focused exclusively on lawyers and law firms since 2008. Each member of the team is a trained, certified, and experienced professional coach—and either a former practicing attorney or a former law firm marketing and business development professional.

Whatever your professional objectives, our coaches can help you achieve your goals more quickly, more easily, and with significantly less stress.

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