187: How Two Students Hit $1M in 12 Months by Doubling Down on Their Subscriptions

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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14d ago 41:40

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Whether you’re just getting started or dreaming of your next big milestone, this conversation will encourage you, motivate you, and inspire you . We talk about how they built momentum, what they focused on (and what they let go of), and the mindset shifts that helped them scale without losing their sanity.

Kristy launched Kristy’s Craft Room in 2019 by simply doing what she loved — crafting and building community. She hosted in-person craft nights that quickly moved online just before the pandemic hit. When everyone was suddenly at home in spring 2020, Kristy’s classes exploded.

At first, she wasn’t selling anything. Her audience had to convince her to start offering craft kits — and when she did, they sold like crazy. After hearing me speak at an event, she realized she could turn this into something sustainable… and launched her subscription box.

In 2024, Kristy faced some real-life challenges — aging parents, kids leaving home, and a business that had started to take over her time. Instead of pushing harder, she pulled back. She paused one-off product launches and went deeper with her subscribers.

She offered behind-the-scenes content, created FOMO with unboxing videos, and focused on nurturing her core community. And guess what? She still hit $1 million — and had more time to spend with the people she loves most.

Stacey’s story starts even earlier — she began painting custom furniture in 2013. By 2017, she pivoted online, going LIVE with decorating tips and DIYs, and her audience grew quickly.

She launched her subscription in 2018 with just 20 subscribers. Today, 1,100+ members strong, her community is one of the most loyal I’ve ever seen.

But in 2024, Stacey hit a wall with growth. Getting new subscribers was tough. So instead of spending her time and energy chasing new subscribers, she focused on the people who already loved her.

She gave them exclusives, launched new offers just for them, and stopped trying to do all the things. She focused on growing her main thing — and it worked.

What I love most is that both Stacey and Kristy set this goal in 2023… and missed it.

But they didn’t give up. They came back in 2024 — a year full of challenges for both of them — and hit that milestone by staying focused and trusting the process.

This episode is full of those kinds of reminders — that you don’t have to do everything. That your subscribers are your most important customers. That leaning into what’s working beats chasing everything else.

Let this episode be your inspiration.

You can build a million-dollar business from home.
You can scale without burning out.
You can do it with focus, community, and a little courage to stay the course.

These two amazing women are proof. And I couldn’t be more proud of them.

Whether you're just getting started or dreaming of your next big milestone, this conversation will light a fire under you. Grab your earbuds and come join us.

Past episodes featuring Kristy and Stacey:

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