188: Launching in 30 Days? Here’s Exactly What I Would Do

Content provided by Sarah Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sarah Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box »
188: Launching in 30 Days? Here’s Exactly What I Would Do

5d ago 24:57

MP3•Episode home

Are you 30 days away from launching your subscription box?

Whether you’re launching for the very first time or opening up to new subscribers again, these steps will help you build momentum, stay focused, and launch with confidence.

Step 1: Set Your Launch Date (and Tell People About It)

When you commit to a specific date—and announce it to your audience—everything shifts.

You create urgency.

You focus your content.

You hold yourself accountable.

So go ahead—circle it on the calendar and tell your people what’s coming.

Step 2: Launches Happen in the Inbox

Email matters. Even if your list is small.

Building know/like/trust happens in the inbox.

Here’s what to do:

If you haven’t been emailing regularly - Start now. Send one email right away, then email once a week.
If you have been emailing regularly - It’s time to increase frequency. Start sending two emails per week.

And in every single email?

Make your call-to-action: Join the waitlist.

Haven’t started building your email list yet? Prioritize it now.

Step 3: Double Your Video Efforts

Video builds trust fast—and gives you a powerful tool for retargeting.

Go LIVE on Facebook. Post reels on Instagram. Share behind-the-scenes stories. Show packing day, talk about your why, or just let people see you.

You can repurpose what you’re emailing or posting and bring it to life through video. When people view even 3 seconds, you can retarget them with ads later. So the more you show up, the more your future customers get to know you.

And again—make your call-to-action: Join the waitlist.

Step 4: Drive People to Your Waitlist

Your waitlist is not just a page. It’s the heartbeat of your launch.

These are your warmest leads—your future VIPs. So treat it like the powerful tool it is.

Make it the one thing you're asking people to do every day.

And if you’re planning a bonus or early access offer? Use that to create urgency and get more people signed up.

Step 5: Nurture Your Waitlist with a Sequence

Getting people to join your waitlist is only step one. You’ve got to keep the energy going.

Send a short email sequence that makes your future subscribers feel seen, excited, and ready to buy when you open the doors.

Here’s a simple plan:

Welcome + Introduce Yourself
Share Your Why
Take Them Behind the Scenes
Give a Sneak Peek of What’s Coming

Step 6: Run Ads to Fuel Growth

Even with a small budget, running the right kinds of ads can help you grow faster.

Page Like Ads – grow your Facebook audience
Lead Magnet Ads – offer a freebie to build your email list
Waitlist Ads – drive warm leads straight to your waitlist

Ads aren’t just for launch week—they’re a great way to fill your funnel in the 30 days leading up to it.

Don’t Wait Until the Middle of Your Launch to Get Ready

These 30 days? They’re your prep time.

You’ll thank yourself when you’re in the middle of your launch and you’re not scrambling to “catch up.”

These six steps aren’t just for launch season—they’re what you should be doing year-round to build a thriving subscription box business.

Whether you're launching for the first time or re-opening your subscription, this episode will help you show up with confidence and a clear plan.

Join me in all the places:

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

224 episodes