In this episode of the Marketing Dribble Podcast, Jonny and Rob chat with PR consultant Saffron Sumner about her journey from marketing into PR. She breaks down the power of storytelling, strategic media placements, and how to get businesses to see the real value of PR.

We dive into the balance between personal and professional branding, the realities of freelancing, and the common PR scams to watch out for. Saffron also shares practical advice for anyone thinking about going freelance, the essential tools every PR pro should have, and some clever pitching techniques that actually work.

On top of that, she talks about her passion for charity work, the lessons she’s learned from self-employment—like building confidence and managing money—and where AI fits into the future of PR. If you're in marketing, PR, or just curious about the industry, this one’s packed with insights you won’t want to miss.

Connect with Saffron linkedin.com/in/saffron-sumner