There’s a lot of money out there in the broadcasting world, maybe a little bit of fame to chase. There are easier ways to spend your days, perhaps than others. It is true, that doing the right thing isn’t always the easy thing. Yet, those who do their work on purpose, believing in a higher calling and a larger responsibility, rarely choose the easy road.

There is nothing easy about non-profit, listener-funded Christian radio. That’s why it’s so important.

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies welcomes Bill Montgomery, the president and CEO of River Radio, a network of Christian radio stations to the program. They discuss the evolution of radio, the mission of River Radio, and the importance of community engagement and listener support.

Bill shares insights into the challenges faced by non-profit Christian radio, the impact of music on listeners' lives, and the future of radio in a digital age. The conversation emphasizes the significance of supporting local Christian radio as a vital resource for communities.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio and in Jacksonville, Florida

Takeaways

-River Radio has grown to 15 stations, focusing on local engagement.

-Listener support is crucial for non-profit radio stations.

-Maintaining a local presence is essential for community connection.

-Challenges include economic pressures affecting listener donations.

-Music can profoundly impact listeners during difficult times.

-Radio must adapt to compete with digital platforms.

-Building strong relationships with advertisers is key to sustainability.

-Community events and engagement are vital for listener connection.

-Supporting local Christian radio helps maintain its presence in communities.

-Purpose Under Pressure aims to motivate and inspire business leaders.

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Helpful Links:

Bill Montgomery, President/CEO of The River Radio Ministries: https://riverradio.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/