When you see a product on the store shelves, do you ever think about what it took to make that happen? Do you think about the family behind the business and the challenges they’ve overcome together. Do you think about the future in front of the business and what it will take to keep that product in demand? Or do you simply chalk it up to “overnight success” and move on with your day?

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies welcomes Lena Wilson, founder and CEO of Uncle Crunch, a company specializing in freeze-dried treats. Uncle Crunch is experiencing skyrocketing success. But that growth comes with its own unique challenges and pressure.

Lena shares her journey from being laid off to starting her own business, emphasizing the importance of purpose, community, and resilience. The conversation explores the challenges of rapid growth, the significance of networking, and the role of family in her entrepreneurial journey.

There’s much more to know about most businesses that achieve seemingly “overnight” rapid success. Lena’s story serves as an inspiration for aspiring entrepreneurs, highlighting the value of learning from failures and staying true to one's purpose…under pressure.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio and in Jacksonville, Florida

Takeaways

-Purpose and family drives Lena's entrepreneurial journey.

-Family involvement is key to Uncle Crunch's success.

-Navigating regulations is crucial for food businesses.

-Growth requires careful financial planning.

-Networking has opened doors for Lena.

-Community support is vital for local businesses.

-Lena’s kids inspire her to work hard.

-Learning from failures is essential for growth.

-Staying local is important for Lena's vision.

-Future plans include expanding product lines for pets.

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Helpful Links:

Lena Wilson, Uncle Crunch: https://www.unclecrunch.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/