If you could ditch the overwhelm of constant content creation and replace all your marketing with just one story, would you? In this episode, Jo Lott sits down with Kris Jones, founder of Red Door Stories, to explore how a single signature story can transform your entire business. Together, they uncover why story-led marketing is the most powerful (and practical) strategy for coaches and how you can simplify, connect, and sell with far more ease.

Key Timestamps

[00:02:00] The Power of a Single Story

[00:05:00] The “Bottle Effect” & Curse of Knowledge

[00:07:00] The Accordion Principle

[00:10:00] You’re Not the Hero

[00:13:00] Choosing Your Story

[00:17:00] The Sales Call Shift

[00:24:00] Kris’ Story & Why She’ll Never Design Without Story Again

“You are not the hero of your own story - your client is. And when you remember that, everything gets simpler and more effective.”

The fastest way to simplify your marketing, build real trust, and grow your coaching business? Tell the right story again and again.

Useful Links

Red door designs free resources

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Join the Let’s-Coach Circle for free

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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Mid Year Reset Online Workshop - 26 June

If you're a qualified coach wanting to refocus, refresh and actually use the second half of the year to grow your business… I'm running a live online Mid-Year Reset Workshop on Thursday 26 June, 12.30 to 2.30pm UK time. This isn’t a webinar – it’s a working session. You’ll audit what’s working, get clear on where you’re heading, and walk away with a strategy that suits your real life and goals. It’s just £25 + VAT, and it could be the reset your business needs. You can book your spot now at https://go.joannalottcoaching.com/mid-year-reset-workshop-registration