What does it really take to build a coaching business that not only starts but lasts? Today, Jo Lott shares the raw, real, and sometimes uncomfortable truth about sustainable success. From empty webinars to hard decisions, Jo reveals the truth most people don’t talk about: success in coaching isn’t about flashy content or always knowing what you’re doing, it’s about showing up, again and again.

Key Timestamps:

[00:00:00] No Ads, No Hype, Just Courage

[00:02:00] Early Webinars & Showing Up Anyway

[00:03:30] If You Were a Local Shop…

[00:05:00] The Coaching Industry’s Elephant in the Room

[00:07:00] Don’t Buy the Scarcity Narrative

[00:09:00] Jo’s Family Story: Quiet Resilience

[00:12:30] Redefining Success + Constant Marketing Protocol

“You don’t have to be perfect to be trusted. You don’t need 10K followers to find clients. But you do need to commit to showing up.” -Jo Lott

This episode is for coaches who want to build a sustainable business that fits around their real life, not someone else’s version of success. Jo shares why “easy” isn’t always fulfilling, and how to create a rhythm that aligns with your values, your energy, and the season you’re in.

Useful Links

Mid-Year Reset Online Workshop, 26 June

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Join the Let’s-Coach Circle for free

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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Mentioned in this episode:

Mid Year Reset Online Workshop - 26 June

If you're a qualified coach wanting to refocus, refresh and actually use the second half of the year to grow your business… I'm running a live online Mid-Year Reset Workshop on Thursday 26 June, 12.30 to 2.30pm UK time. This isn’t a webinar – it’s a working session. You’ll audit what’s working, get clear on where you’re heading, and walk away with a strategy that suits your real life and goals. It’s just £25 + VAT, and it could be the reset your business needs. You can book your spot now at https://go.joannalottcoaching.com/mid-year-reset-workshop-registration