Measurement - Which Click Wins? Abandoned Cart podcast

12d ago 25:32

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In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the crucial role of early mornings in productivity.

John elaborates on how his companies tackle inefficiencies in digital marketing, especially in light of challenges posed by iOS 14 and the transition to GA4.

We explore the nuances of multi-channel attribution, the impact of accurate data, and strategies to optimise ad spend using AI. The conversation also offers valuable insights into dealing with click fraud and the importance of building a compelling brand story.

Listeners are given a special opportunity to try Ask Bosco and receive further support from Pink Leopard for their digital marketing needs.

Key Takeaways:

The Story Behind Ask Bosco and Modo 25
Challenges in E-commerce Performance Measurement
Impact of iOS Changes on Digital Marketing
Struggles of Small Brands in the Current Market
The Importance of Brand in Business
Understanding Attribution Models
Multi-Touch Attribution and Its Challenges
The Role of Retargeting in Attribution
Educating Stakeholders on Attribution
Click Fraud and Bot Traffic
Optimizing Budget Allocation with AI

Links

John Readman

LinkedIn : https://www.linkedin.com/in/johnreadman/

Website : https://askbosco.io/ & https://modo25.com/

37 episodes