In this episode of Biz Bites, host Anthony interviews artist and brand identity expert Tracey Hayim on the secrets of creating a powerful visual brand. Tracey explains key aspects such as understanding your target audience, the significance of color and design choices, and the strategic importance of brand consistency.

She shares practical tips for both new brands and rebranding efforts, citing examples from her experience, including a memorable story about a lawyer who wanted to use orange polka dots for their brand.

Tracey also discusses the intersection of graphic design, art, and how creativity plays a crucial role in brand development.

The conversation emphasises the importance of aligning brand identity with audience evolution and the need for businesses to periodically reassess their branding strategies to stay relevant..

Don't miss this informative episode of Biz Bites! Subscribe to our channel for more valuable insights and business tips.

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Connect with Tracey on LinkedIn: https://www.linkedin.com/in/tracey-hayim-metamorphosis-design/

Check out her website - Metamorphosisdesign.com.au

Join Tracey’s Event Branding For Growth Event. How to build a strong brand that Furls Business Success.

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Connect with me on LinkedIn: https://www.linkedin.com/in/adperl/

https://www.commtogether.com.au/

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