In this episode, I’m breaking down one of the most common challenges in automotive sales: handling customers who demand prices over the phone or say they’ve found a better deal elsewhere. You’ll learn:

• Why giving a number too soon often leads to dead ends—and what to do instead.
• The importance of asking the right questions to redirect the conversation and build value.
• Proven strategies to stand firm on your pricing while confidently asking for the business.

This isn’t about dodging the tough moments—it’s about embracing them with a plan. I’ll give you real language and tactics to turn price shoppers into showroom appointments. Whether you’re a salesperson, manager, or BDC agent, this episode is packed with tools to help you stay in control, take more swings, and drive more sales!

Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

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