In this episode, we’re tackling a major gap in dealership service departments—technician videos. These videos are a game-changer for gaining more work approvals, yet most technicians receive zero training on how to shoot them effectively.

Data shows that shops using video can double RO sales, with TruVideo reporting a 20-30% increase in revenue per RO. But here’s the problem—background noise, unclear explanations, and long-winded clips are costing you approvals and money.

I’ve been training service advisors across the country on gaining approvals, mastering sales conversations, and improving call handling—and now, I’m bringing that same energy to technicians. In this episode, I break down: ✅ How to shoot clear, effective videos that set up approvals ✅ The power of credibility and a strong greeting ✅ Why short, engaging videos drive more customer trust ✅ The meaning of “extra extra” and how it leads to extra sales ✅ How to increase work, grow sales, and keep your shop busy

This is a must-listen for service directors, fixed ops leaders, and dealership owners looking to boost customer trust, grow revenue, and help their teams hit their full income potential.

Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com | Meet me! bit.ly/3J7011t Check out my other show, Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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