SUMMARY:

In this episode, Aaron and Terryn tackle a common challenge for entrepreneurs: staying focused on what drives the most revenue. With 33-34 clients under their belt, the duo dives into the art of avoiding "shiny object syndrome" and keeping the main thing the main thing. They discuss how visionaries often get distracted by new ideas or peer influence, pulling resources away from proven revenue streams like Collab’s bread-and-butter retainers—helping businesses identify team gaps, create SOPs, recruit, and onboard effectively. Terryn shares strategies for grounding visionaries, emphasizing the importance of data-driven decisions over gut instincts. From using the EOS Vision Traction Organizer (VTO) to align new ideas with your core focus, to leveraging rocks to assess team capacity, they explore practical tools to filter out noise and prioritize high-ROI initiatives. The hosts also highlight the value of respectful pushback, maintaining a change log to track past experiments, and using decision-making matrices to quantify the value of new ideas. Tune in for actionable insights on how to stay laser-focused on your best money-makers, balance visionary enthusiasm with operational reality, and build systems that ensure sustainable growth. Minute by Minute:

0:00 Introduction

4:06 What visionary says the MMM is vs the data

6:27 Vision traction organizer

13:42 You need to cut out all the noise

20:25 Mondays can be tough