Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Rebecca Woolford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rebecca Woolford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

30 Beyond Buzzwords: How to Best Engage Travellers With Dr. Xavier Font

1:01:48
 
Share
 

Manage episode 486998431 series 3579445
Content provided by Rebecca Woolford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rebecca Woolford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Welcome back to The Tourism RESET, powered by Kiwano Tourism.

My next guest is a professor of Sustainability Marketing at the University of Surrey with a lifetime of work to share.

Dr. Xavier Font has served as an advisor to a coalition of global travel brands including, Booking.com, Google, Expedia, Skyscanner, and TripAdvisor where he uses his research experience to inform efforts that can ultimately influence travellers and therefore contribute more positively to the places they visit.

  • The unfiltered truth about what matters to your customers (5:07 mins)
  • Why the language we use matters, & what green hushing is (11:37 mins)
  • Why 50% of British & German travellers felt information overload (16.34 mins)
  • Beyond blame: A smarter way to engage travellers, with a hotel example (29:31)

If you enjoy listening to this podcast, why not check out some of my BEST learning resources designed for travel agents, professionals and tourism-based teams who are ready to REIMAGINE and RESET tourism for people, places and nature.


  continue reading

30 episodes

Artwork
iconShare
 
Manage episode 486998431 series 3579445
Content provided by Rebecca Woolford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rebecca Woolford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Welcome back to The Tourism RESET, powered by Kiwano Tourism.

My next guest is a professor of Sustainability Marketing at the University of Surrey with a lifetime of work to share.

Dr. Xavier Font has served as an advisor to a coalition of global travel brands including, Booking.com, Google, Expedia, Skyscanner, and TripAdvisor where he uses his research experience to inform efforts that can ultimately influence travellers and therefore contribute more positively to the places they visit.

  • The unfiltered truth about what matters to your customers (5:07 mins)
  • Why the language we use matters, & what green hushing is (11:37 mins)
  • Why 50% of British & German travellers felt information overload (16.34 mins)
  • Beyond blame: A smarter way to engage travellers, with a hotel example (29:31)

If you enjoy listening to this podcast, why not check out some of my BEST learning resources designed for travel agents, professionals and tourism-based teams who are ready to REIMAGINE and RESET tourism for people, places and nature.


  continue reading

30 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play