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A lot of business owners skip conversion tracking, assuming their inbox is enough, but without those numbers in your analytics, you can’t really see which marketing efforts are paying off. In this episode, we’ll walk through simple ways to set up tracking so you can make smarter decisions about where to spend your time and energy.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🌟 Wish your website pulled in more leads? The Website Power-Up Plan™ is built for service-based business owners who feel like their website should be doing more but aren’t sure what’s standing in the way. Let’s make that darned thing work!

🧰 I love me a good digital marketing tool.This week’s recommended tool is Streamyard.I use Streamyard for lives that I wanna do and sometimes for my podcast guesting because it has extra elements that I can put on the video while I'm doing it. So mostly the lives, but I can put banners down at the bottom. I can also share my screen and have somebody else come with me on the entire video. I can have snippets of like things to pop up in advance and ready to show on the screen. So for me, it's mostly for lives , but it can also be used for like workshop type presentations.

Peek inside my toolbox for all my tools.

🎧 This week’s recommended podcast episode is Self-Discipline is Easy, Actually by Dan Koe.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

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148 episodes