How can data give you a truly unbeatable competitive edge in iGaming? Edvardas Sadovskis, Chief Product Officer at ICONIC21, says it's essential to turn raw data into strategic insight to give you a deeper understanding of player behavior and preferences.

It’s not about tracking metrics, it’s about creating a well thought out user journey and anticipating their desires before they surface.

Every click, session, and interaction should be analyzed to build games that captivate, not just entertain.

ICONIC21 isn’t following trends, they’re setting them. Their modular platform adapts seamlessly across global markets, balancing regulatory demands with bold creativity. With a sharp focus on retention, acquisition, and session duration, ICONIC21 is building digital ecosystems where data drives every decision and delivers measurable impact.

0:00 Intro

0:57 Role of Market Research and Data in Product Development

3:39 Identifying Trends and Patterns in iGaming

9:20 Compliance and Innovation in Product Development

13:52 Measuring the Success of New Product Launches

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Welcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.