In this episode, we sit down with Jessica Mitchell, the former Head of Retail Marketing and Director of Innovation at Peet's Coffee. She discusses her experience successfully bringing cold brew coffee to market at Peet's Coffee, specifically

1.) understanding younger consumers and their evolving coffee preferences,

2.) reframing Peet's values from a focus on dark roast to an emphasis on great coffee, and

3.) expanding beyond the traditional coffee shop to point-of-sale locations.

In the story of cold brew's journey from insight to launch, she highlights the importance of grounding innovation in consumer needs, building diverse teams, and always being willing to sell your idea.

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