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E002: Extension vs. Innovation in CPG with Beth Hammond
Manage episode 446434474 series 3610042
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This week, we're joined by Beth Hammond, an innovation expert in consumer packaged goods (CPG) who's captured consumer trends to drive line extensions and "out of the can" innovation. Beth breaks down her mindset and process, giving us a candid, behind-the-scenes look at what it takes to get the innovation engine humming in established CPG companies. She's not holding anything back!
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