HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Danielle breaks down why purpose is misunderstood and how you can use it to create personal connections in your company—the kind that lead to big business results. She found the ultimate case study to prove it.
Additional Resources:
The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knight Agency http://knightagency.com/
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Key Takeaways:
- Purpose is not fluff; it leads to real business results.
- The story of WD-40 exemplifies the power of purpose.
- Purpose should be personal and relatable to employees.
- Creating a purpose statement is essential for any organization.
- Intentional decision-making is key to a strong company culture.
18 episodes