In this episode of Built To Exit, Jason Sisneros dives into the challenges and pitfalls facing baby boomer business owners as they approach selling their companies, emphasizing how many are vulnerable to predatory tactics and undervaluation. He breaks down why the so-called "greatest transfer of wealth" is often more of a fire sale, with most businesses failing to sell or being acquired under poor terms. Jason shares actionable strategies for optimizing your business for a successful exit, stressing the importance of due diligence, clear exit planning, and building real enterprise value.

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