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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about a powerful mindset shift that can transform your marketing results.
When you stop trying to sell and start focusing on solving your clients’ problems, everything changes. By positioning your services as solutions, you build trust, reduce objections, and make your marketing feel more natural and authentic.
I’ll share real examples, including how one of my clients, a psychotherapist, completely turned her marketing around just by reframing her message. We’ll look at how to use language that truly speaks to your clients’ challenges and desired outcomes, helping them feel understood and supported.
By the end of this episode, you’ll have practical strategies to shift your focus from selling to helping, using your clients’ own words and stories to create stronger, more meaningful connections that drive marketing success.
Connect with me on LinkedIn and visit my website www.tracyheatley.com, where you can download my FREE GUIDE using the promo code POD2025 to win a power-hour session with me!
Remember, Better Marketing means better business!
39 episodes
