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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this inaugural episode of the rethink:Revenue podcast, host Arjun Pillai, cofounder and CEO of DocketAI, welcomes Jessica Gilmartin, former CMO and CRO at Calendly. This conversation on mastering growth in an era of change dives into the evolving expectations of CROs, dissecting the complexities of pipeline generation, customer acquisition, and the shifting dynamics between sales and marketing. Together, they examine the transition from marketing leadership to sales, as well as the transformative role of AI in revenue operations.
Chapters
00:00 Introduction to Jessica Gilmartin
00:58 The Evolving Role of the CRO
05:46 Transitioning from Marketing to Sales
10:12 Customer Acquisition Costs and Retention
12:00 Navigating PLG and SLG Strategies
19:59 The Impact of AI on Sales
24:08 Continuous Learning and Networking for Leaders
7 episodes
