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Parenting mishaps, exploding diapers, and even a surprise bird incident somehow all tie back to smart marketing takeaways in this Bathroom Break collab between Jay Schwedelson and Daniel Murray. From no-scroll forms that skyrocket conversions to why your CTA button text might be killing deals, this one is equal parts messy, funny, and surprisingly useful.

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

Best Moments:

(01:00) Daniel’s first baby carrier experience turns into a poop explosion mid-call

(02:56) Jay reveals how a no-scroll form boosted conversions by 60 percent

(03:35) Daniel explains why two-step forms make capturing emails easier

(05:00) Why quantifiable testimonials beat generic praise every time

(06:45) The danger of weak offers like “Request a demo” and how to make them action-based

(07:12) Why your CTA button text should never just say “Submit”

(07:30) Small copy details that build trust, like time estimates and progress bars

(12:13) Jay shares his own “bathroom break” moment courtesy of a bird

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Register here: www.GuruConference.com

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

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Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

MASSIVE thank you to our Sponsor, Marigold!!

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