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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Ever wondered why your referrals aren’t pouring in despite your expertise? In this episode of the Serve First, Sell Later Marketing podcast, Sylvia Garibaldi, founder and CEO of SG and Associates, uncovers the surprising truth: it's all about trust, not skill. Learn why referrals hinge on making partners feel safe, discover the tiny signals that build or break trust, and get practical steps to skyrocket your referral network. Dive in to change your approach and consistently attract referrals with confidence!
In this episode, you'll learn:
- 01:29 The Truth About Referrals
- 02:54 Building Trust with Referral Partners
- 06:05 Signals Referral Partners Notice
- 09:36 Addressing Referral Partners' Fears
- 13:31 Becoming the Go-To Professional
- 18:02 Practical Steps to Increase Referrals
Resources:
- Join us for the next webinar here.
- Feeling stuck about how to grow your practice, book a free strategy call here.
- #64 From Referral Plateau to Referral Powerhouse
- #77 Don’t Sell Services. Sell the Feeling After.
- #88 5 Steps to Fast-Track Referral Partnerships
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