Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy. This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-bas ...
…
continue reading
Sylvia Garibaldi Podcasts

1
#78 Launch a Book & Brand That Changes Lives – with Karen Goslin
40:39
40:39
Play later
Play later
Lists
Like
Liked
40:39Send us a text In episode 78 of the Serve First, Sell Later Marketing podcast, host Sylvia interviews Karen Goslin, a seasoned therapist, speaker, and author of the transformative book, 'Yellow Paint: Learning to Live Again.' Karen shares profound insights into the world of accountable therapy, illustrating how personal issues can become opportunit…
…
continue reading

1
#77 Don’t Sell Services. Sell the Feeling After.
28:18
28:18
Play later
Play later
Lists
Like
Liked
28:18Send us a text In a world full of noise, facts don’t build trust – feelings do. In this powerful episode, Sylvia Garibaldi breaks down how professionals can cut through the clutter by creating emotional resonance in their marketing. She reveals how small, authentic cues — what she calls “soft authority signals” — quietly build credibility and turn …
…
continue reading

1
#76 The 80-20 Marketing Hack Your Competitors Wish You Didn’t Know
38:58
38:58
Play later
Play later
Lists
Like
Liked
38:58Send us a text What if 80% of your new clients were coming from just 20% of your marketing efforts? In this insightful episode of the "Serve First, Sell Later Marketing Podcast," host Sylvia Garibaldi shares a shortcut to marketing clarity. She dives into the art of mastering marketing for legal, mediation and divorce practices using the transforma…
…
continue reading
Send us a text In this episode, host Sylvia Garibaldi dives into the reality that busy seasons don’t last forever—and why your current workload isn’t a guarantee for tomorrow. She shares relatable examples of professionals facing sudden slowdowns and lays out clear, practical strategies to future-proof your practice. You’ll learn monthly habits to …
…
continue reading

1
#74 How Top Professionals Market Their Practices Without Lifting A Finger
25:10
25:10
Play later
Play later
Lists
Like
Liked
25:10Send us a text In Episode 74, host Sylvia Garibaldi shares practical strategies to help busy legal and mediation professionals reclaim their time and consistently market their practices without sacrificing evenings or weekends. Sylvia introduces the power of batching and automation as secret weapons for streamlining marketing efforts. She explains …
…
continue reading

1
#73 What Rainmakers Know: The Relationship Rules No One Teaches
22:22
22:22
Play later
Play later
Lists
Like
Liked
22:22Send us a text In Episode 73, host Sylvia Garibaldi dives into the true heart of building a thriving professional practice: authentic relationships. She explains what rainmakers do differently and why deep, human connection is no longer optional but essential for lawyers, mediators, and professionals who want to stand out, get consistent referrals,…
…
continue reading

1
#72 How to Stand Out in a Crowded Legal or Mediation Market
26:36
26:36
Play later
Play later
Lists
Like
Liked
26:36Send us a text In today’s episode, Sylvia Garibaldi tackles one of the biggest challenges for legal, mediation, and divorce professionals — how to differentiate yourself in an oversaturated market. With so many professionals offering similar services, standing out is no longer optional — it’s essential. Sylvia walks you through the same step-by-ste…
…
continue reading

1
#71 What’s the Real Currency of Marketing for Professionals? (It’s Not Clicks)
24:59
24:59
Play later
Play later
Lists
Like
Liked
24:59Send us a text In this insightful episode of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi unpacks one of the most overlooked truths in modern professional marketing: trust isn’t just a nice-to-have—it’s the actual currency that drives results. Whether you're a lawyer, mediator, or workplace conflict specialist, your clients …
…
continue reading

1
#70 How To Use LinkedIn To Get Booked As A Speaker
34:37
34:37
Play later
Play later
Lists
Like
Liked
34:37Send us a text In this episode of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi shares so many golden nuggets about the power of LinkedIn and how to get booked as a speaker (that most people don’t know about)! She walks you through steps to turn your LinkedIn profile into high-converting speaker portfolios. She covers the imp…
…
continue reading

1
#69 Never Go Dark: The Strategy That Outlasts Crisis and Uncertainty
22:57
22:57
Play later
Play later
Lists
Like
Liked
22:57Send us a text In episode 69 of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi emphasizes the importance of maintaining visibility in uncertain times. She discusses how and why consistent marketing strategies are crucial for professionals in high-trust industries like law, mediation, and divorce. Sylvia explains that in times …
…
continue reading

1
#68 Two Brands. One Strategy. Wildly Different Results. Here’s Why.
21:42
21:42
Play later
Play later
Lists
Like
Liked
21:42Send us a text In this episode, Sylvia Garibaldi, Founder and CEO discusses why marketing strategies that work for some professionals might fail for others. She introduces the concept of 'strategy influencers,' detailing eight key factors that influence the success of any marketing plan. By understanding these influencers, professionals can align t…
…
continue reading

1
#67 What Top 1% Professionals Really Do When No One’s Watching (To Stay 10 Steps Ahead)
17:49
17:49
Play later
Play later
Lists
Like
Liked
17:49Send us a text In this no-fluff episode of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi uncovers what the top 1% of legal, mediation, and divorce pros are doing behind the scenes to stay ahead while everyone else is stuck. If you’ve ever hit a plateau and wondered, “Is this it?” — this is your wake-up call. Sylvia drops the minds…
…
continue reading

1
#66 Ditch Shiny Object Syndrome and Watch Your Practice Soar
29:43
29:43
Play later
Play later
Lists
Like
Liked
29:43Send us a text In episode 66 of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi discusses the detrimental effects of the shiny object syndrome on marketing strategies. Sylvia emphasizes the importance of consistency and presents actionable steps to avoid distractions, including setting clear goals, building a content calendar, …
…
continue reading

1
#65 How To Build a 6-Figure Practice Without Paid Ads
26:56
26:56
Play later
Play later
Lists
Like
Liked
26:56Send us a text What if you could grow your professional practice without spending money on ads? In episode 65 of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi shares a comprehensive, five-part framework for scaling professional practices organically, without reliance on paid ads. You’ll learn why ads aren’t a sustainable stra…
…
continue reading

1
#64 From Referral Plateau to Referral Powerhouse
27:45
27:45
Play later
Play later
Lists
Like
Liked
27:45Send us a text In this episode of the Serve First, Sell Later Marketing Podcast, founder and CEO Sylvia Garibaldi unveils game-changing strategies for professionals to exponentially grow their referral networks. Sylvia discusses the pitfalls of relying on a small number of referral partners and reveals methods to tap into entire communities of pote…
…
continue reading

1
#63 Build Authority and Attract Clients with Confidence
27:49
27:49
Play later
Play later
Lists
Like
Liked
27:49Send us a text In episode 63 of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi discusses the importance of establishing authority in legal, mediation, and divorce professions. The episode emphasizes that authority is built through consistent, strategic actions and encourages professionals to start implementing these tactics to…
…
continue reading

1
#62 Attract Clients: The "Serve First" Secret
27:26
27:26
Play later
Play later
Lists
Like
Liked
27:26Send us a text In this episode, we dive into why marketing and selling professional services often feels uncomfortable, especially for legal, mediation and divorce professionals. Host Sylvia Garibaldi emphasizes how adopting a "Serve First" mindset can transform your practice. Learn practical strategies to build trust and attract the right clients.…
…
continue reading

1
#61 Is Your Marketing Pushing Clients Away?
22:46
22:46
Play later
Play later
Lists
Like
Liked
22:46Send us a text Many professionals make a critical marketing mistake: they focus too much on their credentials and not enough on their clients’ problems. In this episode, Sylvia Garibaldi breaks down why your marketing should center on the client’s needs, not your resume. She shares practical steps to rewrite your messaging, audit your online presen…
…
continue reading

1
#60 The 85% Rule: Why Most Clients Won’t Call You First
18:54
18:54
Play later
Play later
Lists
Like
Liked
18:54Send us a text In this episode of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi breaks down why having an online presence is critical for professionals. While referrals are great, they can be unpredictable. With 85% of potential clients searching online before reaching out, if you’re not visible, you’re losing business to competit…
…
continue reading

1
#59 5X Cheaper, 10X Stronger: Grow Without Chasing Clients
34:51
34:51
Play later
Play later
Lists
Like
Liked
34:51Send us a text In this episode of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi explores how professionals can transform satisfied clients into loyal advocates. By shifting from transactional interactions to relationship-driven strategies, Sylvia reveals actionable methods to retain clients, foster trust, and build a robust r…
…
continue reading

1
#58 Master Content Repurposing with AI Tools
27:28
27:28
Play later
Play later
Lists
Like
Liked
27:28Send us a text In this episode of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi explores the power of content repurposing for busy legal, mediation and divorce professionals. Discover how to elevate your practice by breathing new life into existing content, establishing yourself as a thought leader, and reaching a broader aud…
…
continue reading
Send us a text In this episode, host Sylvia Garibaldi dives into how professionals can successfully reinvent themselves. Sylvia shares practical tips and inspiring ideas to help listeners redefine their professional roles or add a new service, use their past experiences to their advantage, and confidently make career changes. Whether it's updating …
…
continue reading

1
#56 Marketing Resolutions for 2025 That Will Actually Work
22:53
22:53
Play later
Play later
Lists
Like
Liked
22:53Send us a text Join Sylvia Garibaldi in this episode as she delves into innovative marketing strategies tailored for professionals looking to revamp their practices in 2025. Discover how to create marketing resolutions for 2025 that are not only achievable but perfectly tailored to attract the clients you’re meant to serve. Sylvia explores how show…
…
continue reading

1
#55 6 Proven Strategies to Keep Your Practice Growing All Year Long
29:07
29:07
Play later
Play later
Lists
Like
Liked
29:07Send us a text In this episode of the Serve First, Sell Later marketing podcast, host Sylvia Garibaldi reveals the secrets to cultivating a loyal client base through patient marketing. Discover how legal, mediation and divorce professionals can prioritize long-term relationships over quick wins by focusing on trust-based connections. Sylvia introdu…
…
continue reading

1
#54 The Credentials Trap and Why Marketing Wins
28:46
28:46
Play later
Play later
Lists
Like
Liked
28:46Send us a text In this enlightening episode, host Sylvia Garibaldi dives into the common trap faced by legal, mediation and divorce professionals: the endless pursuit of certifications. Sylvia emphasizes the importance of shifting focus from accumulating credentials to implementing effective marketing strategies that attract clients. Through inspir…
…
continue reading

1
#53 Transforming Law Firms Inside Out with Molly McGrath
37:21
37:21
Play later
Play later
Lists
Like
Liked
37:21Send us a text In this insightful episode, we sit down with Molly McGrath, a renowned expert in legal recruitment and founder of Hiring and Empowering Solutions. Molly shares her extensive knowledge on revolutionizing law firm dynamics by focusing on empowerment, innovative marketing, and recruitment strategies. She discusses the importance of brid…
…
continue reading

1
#52 Holiday Marketing Secrets Only Savvy Professionals Know- Part 2
29:26
29:26
Play later
Play later
Lists
Like
Liked
29:26Send us a text In this episode, host Sylvia Garibaldi dives deep into crafting effective holiday marketing strategies tailored for professionals. Discover how to enhance your digital presence, engage clients through compelling content, and maximize your marketing impact during the holiday season. Sylvia shares practical tips on SEO optimization, so…
…
continue reading

1
#51 Holiday Marketing Secrets Only Savvy Professionals Know – Part 1
26:25
26:25
Play later
Play later
Lists
Like
Liked
26:25Send us a text In this episode, host Sylvia Garibaldi explores the untapped potential of December marketing for legal, mediation, and divorce professionals. As many competitors slow down during the holiday season, Sylvia emphasizes the unique opportunities to capture year-end needs and build stronger client relationships. From finalizing contracts …
…
continue reading

1
#50 Empathy's Role in Marketing From Client Care to Brand Building
28:04
28:04
Play later
Play later
Lists
Like
Liked
28:04Send us a text In this episode of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi emphasizes the transformative power of empathy in professional practices, particularly for lawyers, mediators, and divorce professionals. Sylvia discusses how empathy is not merely a soft skill but a vital tool that fosters trust and enhances clie…
…
continue reading

1
#49 The Hard Truth: Why Being the Best Isn’t Enough
22:54
22:54
Play later
Play later
Lists
Like
Liked
22:54Send us a text In this episode, Sylvia Garibaldi discusses the potential pitfalls of relying solely on passive marketing and word-of-mouth referrals in today's competitive, digital age. Sylvia addresses how the lack of an online presence can harm your growth, limit visibility, and ultimately result in missed client opportunities. If you’ve been cou…
…
continue reading

1
#48 How To Market To High Net Worth Clients
29:00
29:00
Play later
Play later
Lists
Like
Liked
29:00Send us a text In this episode of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi explores the intricacies of marketing to high net worth clients. She discusses why traditional marketing techniques often fall short with affluent individuals and offers actionable strategies to refine brand positioning and value propositions. By …
…
continue reading

1
#47 3 Common Mistakes Holding Back Your Practice's Growth
20:00
20:00
Play later
Play later
Lists
Like
Liked
20:00Send us a text In this episode, Sylvia Garibaldi tackles one of the biggest challenges professionals face—growing a practice in a saturated market. She dives into three crucial mistakes to avoid and provides actionable strategies for attracting clients, streamlining efforts, and standing out. From moving beyond referrals to overcoming the fear of m…
…
continue reading

1
#46 Achieve More With Less: How to Boost Professional Productivity
21:39
21:39
Play later
Play later
Lists
Like
Liked
21:39Send us a text In this episode of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi dives into the myth of multitasking and its damaging effects on productivity, especially for legal, mediation, and divorce professionals. Sylvia shares research revealing that multitasking can reduce productivity by 40% and increase errors by 50%.…
…
continue reading

1
#45 Outdated Marketing Myths Costing You Clients and Revenue
24:19
24:19
Play later
Play later
Lists
Like
Liked
24:19Send us a text In this episode of Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi dives into the most common myths surrounding digital marketing. She explains how these misconceptions can limit your practice's growth and revenue potential. From thinking that a website alone is enough, to believing digital marketing is too expensive for …
…
continue reading

1
#44 Top Social Media Mistakes Professionals Make (And How to Fix Them)
22:47
22:47
Play later
Play later
Lists
Like
Liked
22:47Send us a text In this episode of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi dives into six critical mistakes legal and financial professionals make on social media and offers practical solutions to avoid them. Sylvia explains how social media can be a powerful tool for growing your practice—if used correctly. From inconsi…
…
continue reading

1
#43 Eliminate Fear of Self-Promotion to Skyrocket Your Practice
20:52
20:52
Play later
Play later
Lists
Like
Liked
20:52Send us a text In Episode 43 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi discusses the challenges professionals face when it comes to marketing themselves and their services. Fear of self-promotion, imposter syndrome, and concerns about professionalism often hold back legal and financial professionals from reaching their full…
…
continue reading

1
#42 3 Key Ways to Position Yourself as a Power Player
24:36
24:36
Play later
Play later
Lists
Like
Liked
24:36Send us a text In Episode 42 of the Serve First, Sell Later Marketing Podcast, Sylvia shares game-changing strategies that can help legal and financial professionals become power players in their industry. She emphasizes the importance of continuous learning, showcasing expertise, and strategic networking to stand out in a competitive field. This e…
…
continue reading

1
#41 How To Ensure That Your Consultations Convert Into New Clients
24:11
24:11
Play later
Play later
Lists
Like
Liked
24:11Send us a text In this episode of Serve First, Sell Later, Sylvia Garibaldi discusses how to elevate your sales consultation process to build trust, win clients, and avoid leaving money on the table. You'll learn how to structure a consultation, build rapport, showcase your expertise without giving away free advice, and why a strong follow-up proce…
…
continue reading

1
#40 What Most People Aren’t Telling You About Growing A Practice
25:25
25:25
Play later
Play later
Lists
Like
Liked
25:25Send us a text In this special 40th episode of Serve First, Sell Later, Sylvia Garibaldi shares the lesser-known truths about growing a professional practice. If you're a legal or financial professional struggling to stand out, this episode will give you the insights you need to stop playing the social media game and start building a practice that …
…
continue reading

1
#39 Smart Strategies to Repurpose Content and Boost Visibility
22:54
22:54
Play later
Play later
Lists
Like
Liked
22:54Send us a text In this episode, Sylvia discusses the importance of repurposing content to maximize reach and efficiency for busy professionals. She explains that repurposing involves transforming existing content into various formats to engage different audience segments across multiple platforms. The key benefits of repurposing include increased v…
…
continue reading

1
#38 Powerful Client-Centric Strategies with Jacinta Gallant
47:18
47:18
Play later
Play later
Lists
Like
Liked
47:18Send us a text In this episode, Jacinta Gallant, a renowned collaborative lawyer, mediator, and conflict resolution trainer shares her journey from traditional courtroom advocacy to a more fulfilling career focused on out-of-court resolutions, emphasizing the importance of understanding clients' needs. You will learn actionable strategies to enhanc…
…
continue reading

1
#37 Serve First, Sell Later: How Free Resources Can Transform Your Practice
20:31
20:31
Play later
Play later
Lists
Like
Liked
20:31Send us a text In this episode, Sylvia Garibaldi dives into the game-changing strategy of offering free resources as a way to attract and build relationships with potential clients. Sylvia explains how providing value upfront through resources like free downloadable guides and webinars can establish trust and differentiate your practice in a compet…
…
continue reading
Send us a text In this episode of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi shares essential client engagement and follow-up strategies. Learn how to build trust and make a lasting impression through personalized emails, strategic social media use, and direct phone calls. Discover the importance of timely follow-ups, regu…
…
continue reading

1
#35 Growth Strategies for Mediators with Bob Bordett and Alice Shikina
51:10
51:10
Play later
Play later
Lists
Like
Liked
51:10Send us a text Welcome back to another insightful episode of the Serve First, Sell Later Marketing podcast! In this episode, we dive into the world of mediation with two remarkable guests, Bob Bordett and Alice Shikina. They share their inspiring journeys and reveal the keys to client acquisition, visibility, and trust in the mediation industry. Le…
…
continue reading

1
#34 Building a Successful Mediation Practice with Joanne Law
35:06
35:06
Play later
Play later
Lists
Like
Liked
35:06Send us a text Join us for an insightful conversation with Joanne Law, the dynamic director of Mediation Institute and a sought-out, Australian leader in the mediation space. This episode is a goldmine for legal professionals looking to elevate and grow their practice. We discuss essential growth strategies like maintaining visibility through Linke…
…
continue reading

1
#33 How Skyrocketing Your Following Couldn’t Be Easier
30:09
30:09
Play later
Play later
Lists
Like
Liked
30:09Send us a text This episode dives into the strategies legal and financial professionals can use to establish themselves as thought leaders in order to help them skyrocket their followers and create a thriving community of fans. Sylvia Garibaldi, host of the Serve First, Sell Later Marketing podcast, discusses the importance of building a community …
…
continue reading

1
#32 Six Game-Changing Strategies to End the Year Strong
28:12
28:12
Play later
Play later
Lists
Like
Liked
28:12Send us a text As we are more than half way through the year, it's time to reassess and refine your objectives to ensure they remain impactful and attainable. In this episode of the Serve First, Sell Later podcast, we unpack six game-changing strategies to end the year strong! First, we discuss the significance of regular self-check-ins and the ben…
…
continue reading

1
#31 How To Turn Your LinkedIn Company Page Into A Client Magnet
28:08
28:08
Play later
Play later
Lists
Like
Liked
28:08Send us a text This episode of the Serve First, Sell Later Marketing Podcast dives into the power of LinkedIn company pages for legal and financial professionals. Host Sylvia Garibaldi, founder and CEO of SG and Associates, explains how to optimize your page to attract new clients, create valuable content, and leverage analytics to measure success.…
…
continue reading
Send us a text In this episode Sylvia unlocks the secrets to maintaining peak productivity during the summer months. Struggling with the temptation of vacations and sunny days? We’ve got you covered. Discover how to tailor your work schedule to your natural rhythms, whether you're an early bird or a night owl, and learn how prioritizing high-impact…
…
continue reading

1
#29 How 2 Top Mediators Turned Personal Experiences into Professional Niches
42:47
42:47
Play later
Play later
Lists
Like
Liked
42:47Send us a text In this compelling episode, Sylvia interviews two extraordinary professionals, Leyla Balakhane and Jennifer Terando. Leyla and Jennifer share their unique and inspiring journeys into the mediation field, from Leyla's challenging upbringing during the Iran-Iraq war to Jennifer's diverse background in nursing and law. They offer invalu…
…
continue reading