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#60 The 85% Rule: Why Most Clients Won’t Call You First
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In this episode of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi breaks down why having an online presence is critical for professionals. While referrals are great, they can be unpredictable. With 85% of potential clients searching online before reaching out, if you’re not visible, you’re losing business to competitors. Sylvia shares common roadblocks that hold professionals back and provides three key shifts to build a consistent and effective online presence without feeling salesy.
In this episode, we discuss:
Episode Chapters:
- 00:00 Why online visibility matters in today’s competitive market.
- 03:49 Overcoming fear of sales, time constraints, and marketing overwhelm.
- 06:33 How showing up online builds credibility before clients even contact you.
- 08:49 Reframing mindset, building consistency, and starting small for success
- 13:54 Simple steps to improve your online presence today
Resources:
Feeling stuck about how to grow your practice, book a free strategy call here.
#49 The Hard Truth: Why Being the Best Isn’t Enough
#44 Top Social Media Mistakes Professionals Make (And How to Fix Them)
#25 Two Key Approaches That Will Get You Noticed
#1 Online Visibility Made Easy
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