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#44 Top Social Media Mistakes Professionals Make (And How to Fix Them)
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In this episode of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi dives into six critical mistakes legal and financial professionals make on social media and offers practical solutions to avoid them. Sylvia explains how social media can be a powerful tool for growing your practice—if used correctly. From inconsistent posting to overpromotion, she shares simple strategies to improve your online presence, engage your audience, and build trust with potential clients.
Resources Mentioned:
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Key Takeaways:
- Jumping into social media without a clear plan can hurt your practice.
- Consistency is key. Set up a regular posting schedule to stay visible and reliable.
- Avoid over promoting.
- Engagement is a two-way street.
- Track your analytics to understand what works and adjust your strategy accordingly.
- Show your personality.
Episode Chapters:
- 01:33 Common social media mistakes and their fixes.
- 04:09 Diving into social media without a plan.
- 06:26 Inconsistent posting and how to fix it.
- 10:52 Overpromotion and why balance is key.
- 13:51 Ignoring engagement with your audience.
- 16:20 Neglecting analytics and the importance of tracking performance.
- 19:05 Using an overly formal or impersonal tone.
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