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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, we dive into why marketing and selling professional services often feels uncomfortable, especially for legal, mediation and divorce professionals. Host Sylvia Garibaldi emphasizes how adopting a "Serve First" mindset can transform your practice. Learn practical strategies to build trust and attract the right clients. This episode also includes actionable steps to help you grow your practice and make marketing feel more natural and enjoyable.
In this episode, we discuss:
- (01:21) Why Selling Feels Hard
- (03:04) Mental Blocks and Common Pitfalls
- (05:56) Adopting a Service-First Mindset
- (12:30) Practical Strategies for Service-First Marketing
- (16:53) Overcoming Resistance to Marketing
- (22:22) Step-by-Step Action Plan
Resources:
- #54 The Credentials Trap and Why Marketing Wins
- #37 Serve First, Sell Later: How Free Resources Can Transform Your Practice
- #28 Powerful Strategies To Help You Overcome Your Fear of Self-Promotion
- #27 Why Referrals Don’t Easily Convert Anymore (And What To Do About It)
- #17 How Successful Professionals Build A Loyal Community
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