On this episode of She’s Lost Control, Frankie Wheeler, MD at Ripple Research and Co-Founder of The Ripple Effect shares how her entrepreneurial spirit, evident from a young age, grew into a thriving career in PR, media, and leadership, leading multiple agencies focused on purpose-driven work.

From early internships that opened unexpected doors to discovering the role psychology plays in understanding audiences, Frankie’s journey is full of lessons on navigating gender dynamics, building strong media relationships, and making strategic choices that accelerate career progression.

She also dives into the realities of financial planning as an entrepreneur, the challenges of launching and scaling agencies with integrity, and how to balance passion with security in a competitive industry. Frankie’s experience demonstrates the power of supportive leadership, clear goals, and purpose-driven business practices in shaping a successful career.

If you’re looking to grow your career in PR or communications, thinking about starting an agency, or seeking honest insight into women’s leadership and entrepreneurship, this episode is packed with actionable takeaways, inspiration, and real-world advice from Frankie’s journey.

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