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Customer Generation

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Manage episode 389103807 series 3234523
Content provided by Chatfunnels. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chatfunnels or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Garrett Mehrguth, President & CEO of Directive. This speakers from the Demand Gen Summit discusses how customer generation drives growth. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

2:03 - Move beyond leads, utilize multichannel marketing.

8:23 - The need for a clear North Star metric in software companies and different types of metrics for various types of companies.

9:59 - Set goals based on qualified pipeline, efficiency metrics.

11:10 - Strategies for investing in brand, mitigating waste, and understanding the impact of campaigns on other marketing efforts.

15:23 - Leverage different parts of distribution in brand video investment and building broader campaigns for brand articulation.

16:01 - Integrated performance marketing, direct response strategies, and generating SQLs and customers.

20:48 - Focus on brand building at the top of the funnel, and driving immediate meetings booked from review sites and ads.

23:12 -Build out Google campaigns and target specific software types for more relevant clicks.

30:19 - Closing Remarks.

  continue reading

161 episodes

Artwork
iconShare
 
Manage episode 389103807 series 3234523
Content provided by Chatfunnels. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chatfunnels or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Garrett Mehrguth, President & CEO of Directive. This speakers from the Demand Gen Summit discusses how customer generation drives growth. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

2:03 - Move beyond leads, utilize multichannel marketing.

8:23 - The need for a clear North Star metric in software companies and different types of metrics for various types of companies.

9:59 - Set goals based on qualified pipeline, efficiency metrics.

11:10 - Strategies for investing in brand, mitigating waste, and understanding the impact of campaigns on other marketing efforts.

15:23 - Leverage different parts of distribution in brand video investment and building broader campaigns for brand articulation.

16:01 - Integrated performance marketing, direct response strategies, and generating SQLs and customers.

20:48 - Focus on brand building at the top of the funnel, and driving immediate meetings booked from review sites and ads.

23:12 -Build out Google campaigns and target specific software types for more relevant clicks.

30:19 - Closing Remarks.

  continue reading

161 episodes

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