The Demand Gen leader's source for the latest revenue strategies.
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Renata Centurion, Managing Partner, Director at Winning by Design. This speaker from the Demand Gen Summit discusses what Winning by Designs' go-to-market strategies are. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:05 - Importance of cloud infrastructure and internet SaaS. 6:25 - Principles of go-to-market. 9:1…
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Webinars That Wow: Strategies for Engaging Structures and Dynamic Framework
23:11
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23:11Ollie Whitfield, Marketing Team Lead at VanillaSoft. This speaker from the Demand Gen Summit discusses how to strategically plan out webinars that maintain engaging structures for audience members. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:19 - Attention retention strategies are presented. 3:24 - 3 points of …
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3 Ways to Effectively Engage with Executive Level Prospects
36:18
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36:18Peter Strohkorb, Founder & CEO of Peter Strohkorb Sales Advisory. This speaker from the Demand Gen Summit discusses how salespeople can effectively engage with executive level prospects. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 0:53 - Introduction. 2:50 - Ineffective communication strategies like pitch slappin…
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Christopher Engman, Co-Founder & Managing Partner at Megadeals. This speaker from the Demand Gen Summit discusses how Megadeals performs in the enterprise Saas space. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:06 - Market volumes and the dominance of certain companies. 2:14 - Cross-functional decisions, comple…
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B2B Buyers' Journey: How Sellers Can Align and Win
33:29
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33:29Kris, Revenue Growth Leader at WINsights. This speaker from the Demand Gen Summit discusses how sellers can better align to close more deals and win. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:00 - insights into the evolving B2B buyer's journey. 12:03 - the percentage of sellers who are reactive versus proacti…
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Driving Growth through RevOps Excellence and ABM Strategies
20:59
20:59
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20:59Lorena Morales, Director of Global Digital Marketing at JLL. This speaker from the Demand Gen Summit discusses how to drive more growth through RevOps . To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:00 - B2B buyer’s journey is constantly evolving. 10:22 - Buyers rely on secondary research, review ratings, webinar…
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Amarpreet Kalkat, Founder & CEO of Humantic AI. This speaker from the Demand Gen Summit discusses how artificial intelligence is utilized throughout sales. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 0:20 - What is the role of AI in sales? 4:21 - The significance of generative AI and it’s impact on sellers. 5:02 …
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Chris Frank, Head of Marketing at Lumos. This speaker from the Demand Gen Summit discusses what marketing and sales alignment is and how it can be utilized to create more efficiency within a company. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:18 - Focus on the human side of go-to-market strategies. 7:55 - Ther…
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The Productivity Playbook: Unlocking Time Management and Prioritization Secrets
30:23
30:23
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30:23Hana Jacover, Leadership & Executive Coach at The Hype House. This speaker from the Demand Gen Summit discusses how to unlock time management and prioritization secrets. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 3:19 - Build protocols that incorporate both external and internal elements for a holistic view of p…
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Vladislav Podolyako, Founder & CEO of Belkins. This speaker from the Demand Gen Summit discusses how marketers and sales executives gain a customers' trust in just 7 seconds. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 6:18 - different types of emails, focusing on the importance of trust-building through text in …
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Garrett Mehrguth, President & CEO of Directive. This speakers from the Demand Gen Summit discusses how customer generation drives growth. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:03 - Move beyond leads, utilize multichannel marketing. 8:23 - The need for a clear North Star metric in software companies and di…
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Lianna Kinard, CMO at The Buckner Company. This speaker from the Demand Gen Summit discusses the science of marketing; how to understand important trends to consumer behavior. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:06 - Importance of understanding marketing trends and consumer behavior 3:15 - There is infl…
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Integrating Programmatic with PPC and Paid Social to Drive Performance
16:48
16:48
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16:48Julianne Martin, CMO at Above the Fold. This speaker from the Demand Gen Summit discusses how to drive performance through integrating programmatic with PPC and paid social. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:50 - The evolution of digital marketing and the importance of considering all campaign touchpo…
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Mia Umanos, CEO of Clickvoyant. This speaker from the Demand Gen Summit discusses how to utilize Google Analytics 4, best practices, and simple use tools. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 4:17 - What are white paper downloads? 5:14 - Importance of behavioral data. 7:34 - Event parameters in Google Anal…
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Radical Reinvention: 5 Lessons Learned from the Racetrack
28:01
28:01
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28:01Emily Franson, currently consulting, former VP at Nu Skin. This speaker from the Demand Gen Summit discusses what marketing and sales alignment is and how it can be utilized to create more efficiency within a company. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 0:50 - What are some challenges faced by enterprises…
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Kris Rudeegraap, CEO of Sendoso. This speaker from the Demand Gen Summit discusses the importance of full funnel marketing and 7 different gifting plays to add to your playbook. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:48 – What are the company’s user base and campaign stats? 9:10 – Invest in customer experi…
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I Spoke with 50 People about How They Build Sales Tech: The Answers May Surprise You
32:00
32:00
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32:00David Dulany, Founder & CEO of Tenbound. This speaker from the Demand Gen Summit discusses how other individuals, Founders, CEO's, etc., build sales technology. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:26 - What are some of the issues with alignment of revenue engines, people, processes, technology, and the …
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Jeremy Sporn, President at Royce Brooks Media. Kristy Morris, Senior Marketing Leader at Big Tech. Mariah West, VP of Marketing at ViB. These speakers from the Demand Gen Summit discuss ABM and how to effectively utilize it within your company's evolving strategic plays. To stay current on our latest events, follow us on Linkedin. Useful Timestamps…
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How to Increase the Results from your Cold Outreach Exponentially
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34:15Tim Hughes, Founder of DLA Ignite. This speaker from the Demand Gen Summit discusses the best strategies on how to increase the results of your cold outreach. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:31 - Author of “Social Selling”, available on Amazon. 3:30 - There is a changing landscape of sales and marke…
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Andre Yee, Founder of Tiga.ai. Billy Bateman, Co-Founder of Signals. These speakers from the Demand Gen Summit discuss the best practices of AI in sales and marketing strategies. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 3:54 - Discussion on the effectiveness of sales engagement platforms and the varying opinio…
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Daniel Priestley, Founder of Dent Global. Daniel spoke at the Demand Gen Summit, bringing to light opportunities of generating demand by utilizing a waitlist. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:55 - The importance of demand generation and its relevance in economics. 9:06 - Promote the waiting list as a…
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Overcoming the Buyer’s Mental Spam Filter
17:54
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17:54Jen Allen-Knuth, Evangelist Partner at Lavender. This speaker from the Demand Gen Summit discuss how to overcome the buyer's mental spam filter. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:48 - Personalized emails compared to automated ones and have a much higher rate of reply. 6:42 - Explore slack communities …
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How to Utilize LinkedIn to Increase Your Revenue
16:09
16:09
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16:09Thomas Helfrich, CEO of Instantly Relevant. This speaker from the Demand Gen Summit discuss what strategies to use on LinkedIn to enhance revenue. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 3:17 - There's necessity of various phases for success and execution on LinkedIn. 4:04 -Set up a good intentional foundatio…
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7 Ways to Take Back Control of Your Go-to-Market and Get Revenue Growing
28:32
28:32
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28:32Mark Kilens, CEO & Co-Founder of Tack. Mark spoke at the Demand Gen Summit, discussing how companies can take back control of their go-to-market strategies to drive more revenue. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:18 - There is a need for businesses to adopt a different GTM approach. The concept of “pe…
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How to get Marketing & Sales Speaking the Same Language
33:09
33:09
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33:09Matthew Ward, Managing Director and Partner at Boston Consulting Group. Scott Rhodes, Associate Director at Boston Consulting Group. These speakers from the Demand Gen Summit will talk about how to create more alignment between your marketing and sales teams by speaking the same language. To stay current on our latest events, follow us on Linkedin.…
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How to Blend ABM and Demand Gen to Drive More Revenue
29:03
29:03
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29:03Vladimir Blagojevic, Co-Founder of FullFunnel.io. Vlad spoke at the Demand Gen Summit, discussing the best ways to blend ABM and Demand Gen in order to drive more revenue. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 00:17 - Introduction to ABM and demand generation. 2:38 - How to build a customer journey map to b…
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How to Run an Effective LinkedIn Ads Campaign
30:24
30:24
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30:24Jonathan Bland, Co-Founder of OmniLab Consulting. Jason Steele, Co-Founder of OmniLab consulting. These two speakers from the Demand Gen Summit will discuss how to utilize LinkedIn to create more revenue. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 00:40 - Introducing different marketing philosophies. 4:38 - What…
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The First Step to ABM is Activation: How to Take the First Step of ABM so it Won’t Fail
24:50
24:50
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24:50Mason Cosby, Founder of ScrappyABM. Mason, a speaker from the Demand Gen Summit, will discuss how to take the first step of ABM so it won't fail. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 4:15 – What are some challenges of implementing new technology? 6:53 - Missed meeting playbook. 7:49 – Description of activa…
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Kelly Hopping, CMO at Demandbase. John Eitel, CRO at Demandbase. These speakers from the Demand Gen Summit discuss what marketing and sales alignment is and how it can be utilized to create more efficiency within a company. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 5:42 - What is leadership and synchronization …
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Navigating the AI Frontier: Exploration and Implementation
30:03
30:03
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30:03Jon Miller, CMO at Demandbase, and Billy Bateman, Co-Founder & VP of Operations at Signals, recognize that there are many questions that surround the world of AI. These speakers from the AI Revenue Summit bring to light how AI generated tools are incredibly efficient at content transformation. To stay current on our latest events, follow us on Link…
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Decoding AI: Exploring it's Everyday Applications
29:20
29:20
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29:20Scott Logan, CMO at Kroologic, and James Gilbert, CMO at Flip, recognize that there is so much AI that surrounds us in our everyday lives. These speakers from the AI Revenue Summit breaks out machine learning tools, differences between ai and generative ai, LLM's and ML's. To stay current on our latest events, follow us on Linkedin. Useful Timestam…
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Beyond the Hype - The Downsides of Using AI for Sales Outreach
5:42
5:42
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5:42Will Aitken, Sales Content at Lavender, recognize that there are upsides and downsides to utilizing AI. This speaker from the AI Revenue Summit discusses the uses and misuses of generative AI and how to navigate the issues that surround the topic. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 0:23 - Big issue with …
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12 Key Points that are Underway in Changing Marketing for the Future
29:47
29:47
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29:47Matt Heinz, Founder & President of Heinz Marketing, brings key insight to marketing for the future. This speaker from the AI Revenue Summit breaks out 12 key points that are underway in changing how marketing is executed for the future. To stay current on our latest events, follow us on LinkedIn. Useful Timestamps: 0:51 - What is marketing going to…
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Shaping your Point of View: The Significance of Artificial Intelligence
43:04
43:04
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43:04Daniel Englebretson, Chief Customer Officer at Khronos, . This speaker from the AI Revenue Summit breaks out what AI is and how it can be used efficiently. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:29 - How is AI currently transforming the business landscape? 3:41 - Reading Recommendation: Competing in the Ag…
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How to Take AI-Assisted B2B Content Marketing from Creation to Conversion
33:11
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33:11Maria West, VP of Marketing at VIB, and Katie Dematteis, Co-Founder of Amateurish Production, recognize that there is so much that AI can do when going from creation to conversion with marketing content. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:49 - Surveyed customers on marketing trends 3:24 - Definition of…
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Revolutionizing Revenue: How AI Illuminated Industrial Blind Spots
14:08
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14:08Sarah Tamilarasan, Co-Founder and CEO at Sotaog, discusses the industrial blind spots that AI illuminates. This speaker from the AI Revenue Summit breaks how industrial companies can start implementing AI to generate Revenue. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:05 - Example of how AI can be utilized in …
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Gabe Larsen, CMO at Kustomer, brings to light the many AI platforms that can be utilized to help companies generate more revenue. This speaker from the AI Revenue Summit breaks out what AI is and how it can be used efficiently. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:00 - ChatGPT: Engaging, seamless, versat…
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Unlocking Insights with AI: The AI Multiplier Method
31:23
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31:23Ryan Staley, the founder and CEO of WhaleBoss, recognizes that there is much to understand regarding AI. This speaker from the AI Revenue Summit breaks out his insights into AI by unlocking The Multiplier Method. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:31 - Why now? The risk vs the opportunity 3:21 - Fear o…
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The Unspoken Truths of AI in Sales Transformation
25:00
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25:00Nishit Asnani, Co-Founder of Sybill, and Ben Sternsmith, Chief Revenue Officer at Sybill, recognize that there are many unspoken truths regarding AI. These speakers from the AI Revenue Summit discuss the truths about what AI is and how your companies can start implementing AI to generate Revenue. To stay current on our latest events, follow us on L…
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Hippo Highway: Steering ChatGPT - A Tactical Guide to Writing Subject Lines and Winning Campaign Ideas
51:56
51:56
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51:56Steve Error, Sales Director at Signals, Jordan Crawford, Founder of Blueprint, and Dan Baird, Co-Founder & Product Lead at Wrench.ai, bring to light the different uses ChatGPT offers. These speakers from the AI Revenue Summit discuss winning campaign ideas and how AI can be used efficiently. To stay current on our latest events, follow us on Linked…
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Brian Christensen, Founder of AllThe.AI, brings to light the incredible evolution of AI. This speaker from the AI Revenue Summit breaks out what AI is and how it can be used efficiently. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:15 - AI has the ability to innovate and evolve every other industry vertical 1:31…
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5 Key Strategies for Optimizing Revenue Generation with AI
8:50
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8:50M. Nadia Vincent, Executive Advisor at Digital Transformation Leaders, brings to light 5 specific and key strategies to use when utilizing AI in your workflow. This speaker from the AI Revenue Summit explains in detail these 5 strategies and how they can be used efficiently. To stay current on our latest events, follow us on Linkedin. Useful Timest…
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The Value of CX Insights for Go-To-Market Strategies
20:49
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20:49Somya Kapoor, CEO & Co-Founder of TheLoops, discusses how to grow your business by either acquiring new customers or retaining existing clients. This speaker from the AI Revenue Summit breaks out what AI is and how it can be used efficiently. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 0:44 - McKenzie and Co. ref…
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How My Bootstrapped Startup Used AI To Sell Bigger & Faster
18:50
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18:50Martin Miranda, Founder & CEO of Eventstack, discusses how his bootstrapped startup has used AI to promote and sell faster than before. This speaker from the AI Revenue Summit brings to light how AI has been used efficiently within his business. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:19 - Current practices…
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How to Build your Digital Demand Gen Engine
20:33
20:33
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20:33Lauren McCormack, VP Demand Gen Leader at Revenue Pulse, . This speaker from the AI Revenue Summit breaks out what AI is and how it can be used efficiently. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 1:48 - What is demand gen? 2:01 - Analogy of a lemonade stand 4:39 - Demand Gen is art and science. 5:27 - Don't …
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Finding the Right AI Businesses to Participate With VS Invest In
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16:22Jeff Crane, Founder of AIIncubated, brings to light three key principles to utilize when identifying AI companies to get involved with. This speaker from the AI Revenue Summit breaks out how to determine whether you should participate with or invest in certain AI companies. To stay current on our latest events, follow us on Linkedin. Useful Timesta…
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Ryan Villancourt, VP or Sales at Revenue.io, and Maria Bross, Director of Performance Consulting at Revenue.io, converse about the three win rate obstacles they see that can be solved utilizing AI. These speakers from the AI Revenue Summit discuss how these win rates will help increase revenue by implementing AI. To stay current on our latest event…
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Changing the Sales Game with AI and Personalization
22:09
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22:09Katie Penner, Head of Sales Development & Strategy Enablement at Sendoso, brings up key points on how to create personalization through AI generated messaging. This speaker from the AI Revenue Summit breaks out predictive analytics, customization of orders, and explores AI tools that will help customers become more efficient. To stay current on our…
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Dave Elkington, the founder of Inside Sales, and Pete Ketchum, CMO at Signals, recognize that there is much to discuss regarding AI. This Keynote from the AI Revenue Summit breaks out what AI is, what to watch out for, and how your companies can start implementing AI to generate Revenue. To stay current on our latest events, follow us on Linkedin. …
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Udi Ledergor, Chief Evangelist at Gong, and Dan Morgese, Senior Manager of Content Strategy at Gong, bring to light the productivity that is created by utilizing AI. These speakers from the AI Revenue Summit discuss GTM strategies, seller activity, improving customer experience, and more. To stay current on our latest events, follow us on Linkedin.…
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