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The Importance of Full Funnel Marketing

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Manage episode 389057507 series 3234523
Content provided by Chatfunnels. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chatfunnels or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Kris Rudeegraap, CEO of Sendoso. This speaker from the Demand Gen Summit discusses the importance of full funnel marketing and 7 different gifting plays to add to your playbook. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

2:48 – What are the company’s user base and campaign stats?

9:10 – Invest in customer experience journey, community engagement, and advocacy.

13:58 – Strategies for driving new engagement with target accounts at the bottom of the funnel.

15:44 – Customer relationships phase strategies, increasing usage, and gifting plays.

16:23 – Celebrating customer lifecycle milestones and expansion play strategies.

18:03 – gifting strategies, personalized offers, and customized content offers.

19:53 – Closing Remarks.

  continue reading

161 episodes

Artwork
iconShare
 
Manage episode 389057507 series 3234523
Content provided by Chatfunnels. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chatfunnels or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Kris Rudeegraap, CEO of Sendoso. This speaker from the Demand Gen Summit discusses the importance of full funnel marketing and 7 different gifting plays to add to your playbook. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

2:48 – What are the company’s user base and campaign stats?

9:10 – Invest in customer experience journey, community engagement, and advocacy.

13:58 – Strategies for driving new engagement with target accounts at the bottom of the funnel.

15:44 – Customer relationships phase strategies, increasing usage, and gifting plays.

16:23 – Celebrating customer lifecycle milestones and expansion play strategies.

18:03 – gifting strategies, personalized offers, and customized content offers.

19:53 – Closing Remarks.

  continue reading

161 episodes

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