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12 Key Points that are Underway in Changing Marketing for the Future

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Manage episode 388884752 series 3234523
Content provided by Chatfunnels. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chatfunnels or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Matt Heinz, Founder & President of Heinz Marketing, brings key insight to marketing for the future. This speaker from the AI Revenue Summit breaks out 12 key points that are underway in changing how marketing is executed for the future. To stay current on our latest events, follow us on LinkedIn.

Useful Timestamps:

0:51 - What is marketing going to look like in 2-3 years?

4:34 - 1) Prioritize owned vs. rented land, meaning, leverage your opportunities

6:32 - 2) Data is more important than Demand

8:09 - 3) Ecosystems & relationships are currency

9:22 - 4) Demand and brand are better balanced

11:38 - 5) Buying committees are way more complicated

13:37 - 6) Omni is everything

15:27 - 7) Humans and machines learn to co-exist

17:41 - 8) Sales Enablement > Demand Generation

20:11 - 9) Centers of excellence are table stakes

22:24 - 10) New roles that don't exist today

24:50 - 11) The customer journey is a loop (not a line)

26:15 - 12) Fundamentals matter more than ever before

28:39 - Concluding Remarks

  continue reading

161 episodes

Artwork
iconShare
 
Manage episode 388884752 series 3234523
Content provided by Chatfunnels. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chatfunnels or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Matt Heinz, Founder & President of Heinz Marketing, brings key insight to marketing for the future. This speaker from the AI Revenue Summit breaks out 12 key points that are underway in changing how marketing is executed for the future. To stay current on our latest events, follow us on LinkedIn.

Useful Timestamps:

0:51 - What is marketing going to look like in 2-3 years?

4:34 - 1) Prioritize owned vs. rented land, meaning, leverage your opportunities

6:32 - 2) Data is more important than Demand

8:09 - 3) Ecosystems & relationships are currency

9:22 - 4) Demand and brand are better balanced

11:38 - 5) Buying committees are way more complicated

13:37 - 6) Omni is everything

15:27 - 7) Humans and machines learn to co-exist

17:41 - 8) Sales Enablement > Demand Generation

20:11 - 9) Centers of excellence are table stakes

22:24 - 10) New roles that don't exist today

24:50 - 11) The customer journey is a loop (not a line)

26:15 - 12) Fundamentals matter more than ever before

28:39 - Concluding Remarks

  continue reading

161 episodes

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