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Nobody Cares About Your Latte☕… Or Do They? 🤔

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Manage episode 463089618 series 3636911
Content provided by Nick Gumpert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Gumpert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Listen, we need to talk. No one is scrolling through Instagram thinking, Wow, what an incredible, deeply personal connection I feel to this logo! That’s just not how it works. People connect with people, not perfectly curated business profiles.

So, do people actually care what you ate for lunch? No—unless you make it matter to them.

Here’s What You’ll Learn in This Episode:
  • Meet Olivia, the boutique owner who thought she should only post about clothes—until she realized people followed her because they liked her just as much as her fashion picks.
  • James, the coffee shop owner swore no one cared about behind-the-scenes posts… until a video of him training a new barista went viral. Turns out, people love seeing the passion behind the product.
  • Why you trust your doctor, your favorite teacher, or even your local mechanic more than most businesses online—and how to apply that trust-building magic to your brand.

🚨 Next up on Simplify: The three biggest mistakes business owners make with content—and how to fix them without losing your sanity.

Until then, keep posting, keep showing up, and remember: the market belongs to those who market.

  continue reading

8 episodes

Artwork
iconShare
 
Manage episode 463089618 series 3636911
Content provided by Nick Gumpert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Gumpert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Listen, we need to talk. No one is scrolling through Instagram thinking, Wow, what an incredible, deeply personal connection I feel to this logo! That’s just not how it works. People connect with people, not perfectly curated business profiles.

So, do people actually care what you ate for lunch? No—unless you make it matter to them.

Here’s What You’ll Learn in This Episode:
  • Meet Olivia, the boutique owner who thought she should only post about clothes—until she realized people followed her because they liked her just as much as her fashion picks.
  • James, the coffee shop owner swore no one cared about behind-the-scenes posts… until a video of him training a new barista went viral. Turns out, people love seeing the passion behind the product.
  • Why you trust your doctor, your favorite teacher, or even your local mechanic more than most businesses online—and how to apply that trust-building magic to your brand.

🚨 Next up on Simplify: The three biggest mistakes business owners make with content—and how to fix them without losing your sanity.

Until then, keep posting, keep showing up, and remember: the market belongs to those who market.

  continue reading

8 episodes

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