Vontelle: How Two Best Friends are Disrupting the Eyewear Industry with their Luxury Brand (encore)

Sisternomics

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10d ago 41:41

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In this powerful re-airing of Sisternomics, host Monique Caradine-Kitchens sits down with Tracy Green and Nancey Harris, the dynamic duo and best friends behind Vontelle Eyewear—a luxury brand redefining how culture, confidence, and style show up in the world of optical fashion.

Tracy and Nancey candidly share how losing their glasses led them to disrupt the $140B eyewear industry with a brand that prioritizes fit, function, and fearless cultural flair.

This episode is more than a story, it’s a blueprint. From startup lessons and grant strategies to what it really takes to land in major retailers like America’s Best and now Sam's Club, Tracy and Nancey give aspiring founders a front-row seat to to how they built this.

Whether you’re launching a brand or leveling one up, this conversation is rich with insight.

Episode Breakdown:

04:34 | How a personal pain point led to a big business breakthrough
12:07 | Smart marketing and growth strategies that get results
21:14 | The real talk on money, managing finances & building a dream team
25:10 | From idea to the shelves of America’s Best
26:40 | Planning for the next level: Growth strategies that work
27:21 | Why mentorship matters (and how to find the right guide)
32:17 | Grant game strong: How they secured funding
40:18 | A bold vision for Vontelle’s future

Try on Vontelle’s stunning frames virtually: www.Vontelle.com Follow them on Instagram: @VontelleEyewear

Partner Spotlight Sisternomics is proud to be partnered with ProBlk Health, a Black woman-owned supplement brand focused on your wellness. Enjoy a full year of 20% discounts with our unique link: problkhealth.com/discount/sister20

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Produced by OverFlow® Enterprises, a Black woman-owned coaching and content company on a mission to help women amplify their voices and build their empires with ease.

76 episodes

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