Why Your Marketing Closet Needs a Makeover With Braydan Young

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Why Your Marketing Closet Needs a Makeover With Braydan Young

3d ago 34:58

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Braydan Young is the Co-founder and CEO of SlashExperts, a leading peer-conversation platform that helps B2B companies accelerate revenue by connecting prospective buyers with real customers. Under his leadership, SlashExperts announced $2M in seed funding in April 2025, marking a significant milestone for the company. Braydan has a background in entrepreneurship, having previously co-founded Sendoso, a successful company that is a leading sending platform simplifying direct mail, gifting, and corporate gifting processes for businesses. Beyond his ventures, he serves as a mentor at ChicoSTART, offering guidance to emerging entrepreneurs.

In this episode…

Launching a startup is never easy, but scaling one introduces an entirely new set of challenges. Founders often struggle to balance rapid growth with operational complexity, investor expectations, and the pressure to remain profitable. How do entrepreneurs navigate these competing demands while staying true to their vision?

Braydan Young turned a simple idea, sending Starbucks gift cards via email, into a fast-growing business by staying attuned to customer needs and market shifts. As demand expanded, he evolved the offering from basic digital gifting to full-scale warehousing and fulfillment, ultimately co-founding Sendoso and raising over $100 million in venture funding, including a $100M Series C. When market conditions changed, Braydan faced tough decisions, including multiple rounds of layoffs, which taught him the importance of transparent leadership and leading with empathy during difficult moments. These experiences shaped his approach to building more resilient companies. He emphasizes the value of listening to customers, staying flexible, and learning from setbacks to drive long-term success.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Braydan Young, Co-founder of SlashExperts, about startup growth, resilience, and innovation. Braydan discusses hypergrowth during COVID-19, the complexities of warehousing, lessons from fundraising, his new SaaS peer-to-peer model, and strategies for lean startup operations.

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