In this episode of The Smashing Brands Podcast, Alec sits down with Aleta, leadership coach and founder of Uplifting Leadership, to explore the crossover between high-performance sports culture and professional leadership. A former competitive swimmer and lifelong student of coaching greats like Phil Jackson, Aleta shares how early experiences shaped her unique approach to leadership development and organizational culture.She breaks down the importance of real-time feedback, how most corporate environments fall short compared to sports teams, and why sustainable success depends on a feedback-rich culture. Aleta also opens up about the personal side of her journey—how raising her son during COVID shaped her coaching practice, her favorite personality assessments, and what’s next now that she’s entering a new chapter of life and business.Whether you’re a founder, executive, or team leader, this episode is packed with wisdom on developing presence, confidence, and leadership that truly sticks.