In this episode of The Smashing Brands Podcast, Alec sits down with Rose—entrepreneur, coach, AI enthusiast, and radio personality—to explore what it really takes to build a successful, sustainable business in today’s rapidly evolving digital world.Rose shares her journey from one-on-one coaching to building scalable systems, and how her marketing evolved from speaking engagements to podcast appearances, PR, and affiliate programs. She dives deep into the lessons she’s learned around delivering true value, marketing with integrity, and using technology (especially AI) to streamline and scale operations.From IBM’s Watson to cutting-edge AI tools like Lumen and Gemini, Rose breaks down how she’s integrating intelligent automation into her business—while staying rooted in authenticity, human connection, and the desire to make a meaningful difference.