00:00 - Introduction & Guest Background

Michael Bernzweig introduces Lakshmanan Raman from dadan, based in Riyadh, Saudi Arabia

Lakshmanan's journey from marketing journalist to video industry expert

Career transition from SaaS ecosystem in India to international expansion

08:30 - The Video Engagement Problem

Why traditional video creation fails: 20-minute videos watched for only 30 seconds

Gap between video creation tools and distribution strategies

How dadan bridges creation and engagement through interactive features

15:45 - Interactive Video Features Deep Dive

Six types of video interactions: polls, quizzes, feedback forms, open-ended questions

Real-world use case: Recruiter using video requests instead of traditional resumes

AI-powered video summaries and meeting note templates

28:20 - Platform Integrations & Marketing Funnel

25+ platform integrations including YouTube direct publishing

Go High Level integration success stories

Complete marketing funnel approach: awareness to testimonials

42:15 - Enterprise Use Cases & Migration Patterns

Organizations consolidating multiple video tool subscriptions

API functionality for seamless video library migration

Asynchronous communication replacing quick meetings

55:30 - Customer Feedback & Product Development

Importance of continuous customer conversations for innovation

Solving "boring problems" that add real user value

Premium pricing strategies through contextual video proposals

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