Manage episode 522340347 series 3354715
Drew Davis was born with cerebral palsy, yet he refuses to be boxed in by limits or pity. He built Crippling Hot Sauce to prove that humor, heat, and purpose can coexist, and he has the receipts: hundreds of thousands of bottles sold, national media, hundreds of millions of views, and a growing movement to change the lives of the disabled community, and of course, making some damn fine hot sauce, while he's at it!
We begin by discussing the recent New York Ironman where Drew and his cousin, Josh Wagner, chased a first for their course as a disabled duo. Their plan was part marketing, part mission, and all grit, designed to shine a spotlight on access, representation, and the launch of the Crippling Foundation.
Training for the race surfaced real constraints and focus that many people never see. Pool laps could not mimic ocean currents. A clip-in pedal turned a cramp into a topple. A mis-set bike seat became a grinding backache over relentless hills. Dead phones stole their time checks and with them, certainty. Yet the running and tri-communities rallied, cheering them on, calling out times, and lending their support when needed. Drew’s narration makes the scene vivid, and of course, he brings the humor to the story, as only he can.
That focus carries into the foundation. Drew is clear-eyed about the numbers: most disabled Americans are unemployed, not for lack of will, but for lack of tools, access, and resources. Grants for equipment, seed funding for startups, mentorship for first-time founders, and travel solutions that do not rely on a friend lifting you onto a plane are not luxuries; they are the missing rungs on the ladder. The ADA dates to 1990. The world moved on with e-commerce, ride shares, social media, and new work norms, while accessibility for the disabled community rules largely froze in time. By telling a story people want to follow, Drew opens a door to policy and culture change that people clearly want to support.
Brand building is part of the strategy, not a distraction from it. The labels are punchy, the videos are daring, and they offer some incredible flavors (and catchy names): Ghost Pepper Palsy, Just For The Parking, Dilll With It, Limping, Special Treatment, Crippling Agony, Life's a Beach, and special limited runs like the Carolina Reaper tribute to Ozzy Osbourne, Prince of Disabledness.
Humor breaks the ice so harder truths can land. It is a playbook with a conscience: edgy, clear, and impossible to ignore, while channeling attention into the need for change, opportunities and improvements for the disabled community.
Drew closes with gratitude and a challenge. Start, even if someone calls your idea unrealistic. Keep going when the current turns and the hill tilts up. Treat disabled people like people: crack a joke, and offer help without taking away autonomy. If you care about progress, buy the sauce, share the story, and press for policies that match the century we live in. The heat is the hook, but the endgame is broader access, better gear, more opportunities and awareness, and a culture that expects more from all of us. That is how a small bottle can fuel a big movement.
TheCripplingCompany.com
IG: crippling_drew
YouTube
SonofaBlitch.com
IG: "TheSonofaBlitch"
Chapters
1. Meet Drew And The Mission (00:00:00)
2. Why An Ironman And How It Began (00:01:40)
3. Training With Mentors And Setbacks (00:05:55)
4. The Ocean Swim Reality Check (00:10:50)
5. Bike Chaos, Hills, And Time Pressure (00:14:00)
6. Community Support And Finish Line (00:19:10)
7. Launching The Crippling Foundation (00:22:20)
8. Building A Brand With Purpose (00:26:30)
123 episodes