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Welcome back to a brand-new season of SSO Next. This season we're talking to GBS C-Suite and global leaders about topics dear to their heart. Opening the series is Eckard Eberle, CEO, Siemens Global Business Services. Consistently one of the most innovative GBS's in the world, Siemens are known for being at the forefront of digitalization and are one of the few to have applied Generative AI widely to their GBS. In this episode, Eberle talks us through how Siemens have applied Gen AI in their customer service and employee experience activities, giving his advice and vision for those wanting to tackle something similar.

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