Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants
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183. The Content Marketing Myth: Why More Content ≠ More Clients
Manage episode 469258761 series 2899136
You’ve probably heard it a thousand times:
If you want to grow your brand, you need to post content everywhere, every day:
Blog posts. Instagram. LinkedIn. YouTube. Email.
It’s a never-ending cycle.
And if you’re not showing up constantly,
you might as well be invisible… right?
Well, I’m here to tell you—that’s a myth.
More content doesn’t mean more clients.
In fact, creating too much content might actually be hurting your business.
(because you're spending all your time on social media - instead of working on your business)
So in this episode, I’m showing why the content gerbil wheel is a waste of your time—And how you can replace it with a smarter, more strategic way to attract high-quality leads that come pre-sold and ready to buy.
Stay tuned because this is going to change the way you think about content...
Resources
New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you’re best at & what you love most.
Join the “Make Coaching Your Marketing masterclass (It’s FREE!)
If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.
Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.
And I’ll see you next time—on The Standout Business Show.
Chapters
1. 183. The Content Marketing Myth: Why More Content ≠ More Clients (00:00:00)
2. Rethinking Content Creation (00:06:39)
3. Harnessing Everyday Interactions for Content (00:15:05)
4. Mastering the Zone of Genius (00:57:58)
191 episodes