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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Tim Donald is the Creative Director at Sneak, the cult energy brand known for its disruptive campaigns, chaotic storytelling, and fiercely loyal fanbase.
In this episode we discuss:
- Why you shouldn’t chase seniority
- Building from DTC to retail
- The power of design for Sneak
- Satanic cults for marketing activations
- Building a brand around gaming culture
- Finding the sweet spot between nerd culture and popular culture
- The creative pressure to stay true to the brand heritage
- The impact of price promotion on brand
- Building communities for marketing while not “selling out”
Full show notes, including contact details and a transcript can be found here on the show page.
102 episodes
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