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How to Build Authority as a Solopreneur with Jessica Lackey

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Manage episode 453145485 series 1862512
Content provided by Joe Casabona, Joe Casabona — Automation, and Podcast Coach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Casabona, Joe Casabona — Automation, and Podcast Coach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

“Build your authority” feels like advice that’s often given without a solution attached. And it’s SO important to solopreneurs, especially since social media is no longer the best place to build a proper audience.

That’s why I sat down with Jessica Lackey, a business and operations strategist who’s all about helping solopreneurs like us build real authority. We talked all about what you actually need to do to build authority – from understanding who you’re talking to, to the medium you use to get your message out.

Top Takeaways

  • Develop a Clear Premise, Process, and Body of Work: Building authority begins with a well-defined message and positioning (your premise), a unique approach to your work (your process), and a public body of work that showcases your thinking and differentiates you from others.
  • Focus on Patterns and Behaviors Over Demographics: When identifying your niche or audience, prioritize the patterns, behaviors, and values of those you serve best, rather than just their demographic details. This leads to more meaningful connections and effective authority building.
  • Create a Cohesive Body of Work Outside of Feed-Based Platforms: Relying solely on social media can be limiting due to its ephemeral nature. Building authority is more effective on platforms you own—like blogs, newsletters, or podcasts—where your content forms a cohesive and accessible body of work.

Finally, pick the medium you’re most comfortable with – or as Jessica puts it – pick the method for authority building that you’ll actually use.

Show Notes

★ Support this podcast ★
  continue reading

480 episodes

iconShare
 
Manage episode 453145485 series 1862512
Content provided by Joe Casabona, Joe Casabona — Automation, and Podcast Coach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Casabona, Joe Casabona — Automation, and Podcast Coach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

“Build your authority” feels like advice that’s often given without a solution attached. And it’s SO important to solopreneurs, especially since social media is no longer the best place to build a proper audience.

That’s why I sat down with Jessica Lackey, a business and operations strategist who’s all about helping solopreneurs like us build real authority. We talked all about what you actually need to do to build authority – from understanding who you’re talking to, to the medium you use to get your message out.

Top Takeaways

  • Develop a Clear Premise, Process, and Body of Work: Building authority begins with a well-defined message and positioning (your premise), a unique approach to your work (your process), and a public body of work that showcases your thinking and differentiates you from others.
  • Focus on Patterns and Behaviors Over Demographics: When identifying your niche or audience, prioritize the patterns, behaviors, and values of those you serve best, rather than just their demographic details. This leads to more meaningful connections and effective authority building.
  • Create a Cohesive Body of Work Outside of Feed-Based Platforms: Relying solely on social media can be limiting due to its ephemeral nature. Building authority is more effective on platforms you own—like blogs, newsletters, or podcasts—where your content forms a cohesive and accessible body of work.

Finally, pick the medium you’re most comfortable with – or as Jessica puts it – pick the method for authority building that you’ll actually use.

Show Notes

★ Support this podcast ★
  continue reading

480 episodes

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