How to Create a Winning Content Calendar with Kaitlyn Merola

Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction

Streamlined Solopreneur: Systems & Automation to Help Solopreneurs Reduce Friction

38:05

In late 1972, U.S. Marine Captain Ron Forrester disappeared on a bombing run into North Vietnam. Back home in Texas, his family could only wait and hope. Audio subscribers to Texas Monthly can get early access to episodes of the series, plus exclusive interviews and audio. Visit texasmonthly.com/audio to join. Go to HelloFresh.com/FLIGHT10FM to get 10 Free Meals with a Free Item For Life.…

about a year ago 51:10

MP3•Episode home

Tell me if this sounds familiar: you know you need to publish a blog post, video, or newsletter, but you have no idea what you’re going to talk about. And this isn’t the first time it’s happened.

You definitely have ideas, but you can’t think of anything at the moment. That’s why you need a content calendar – and why I’ve brought on Kaitlyn Merola to tell us all about them.

We're going DEEP on how to plan, organize, and execute on your content and social plan using a centralized content calendar. Here’s what we’ll cover:

👉 What exactly is a content calendar (and how it’s different from a social calendar)

👉 Determining the right content cadence (why more != better)

👉 Repurposing content across channels (maximize that ROI!)

👉 Mapping content to the buyer's journey (awareness, consideration, sales)

👉 Plus, in Accelerated, we talk about the role of AI in content creation (spoiler: not what you think!)

Whether you're a solopreneur in a content feast or a content famine, this is for you!

Top Takeaways

A content calendar is a central place to plan, organize, and track all your content efforts across different channels. It helps provide direction and alignment for your content strategy.
For SEO purposes, prioritize quality over quantity - publishing one high-quality blog post per week is often sufficient rather than lower-quality posts daily.
Map your content to the buyer's journey stages (awareness, consideration, decision) to ensure it serves the right purpose at each stage.

Show Notes

How to Create a Winning Content Calendar with Kaitlyn Merola

321 subscribers

published about a year ago

MP3•Episode home

You definitely have ideas, but you can’t think of anything at the moment. That’s why you need a content calendar – and why I’ve brought on Kaitlyn Merola to tell us all about them.

We're going DEEP on how to plan, organize, and execute on your content and social plan using a centralized content calendar. Here’s what we’ll cover:

👉 What exactly is a content calendar (and how it’s different from a social calendar)

👉 Determining the right content cadence (why more != better)

👉 Repurposing content across channels (maximize that ROI!)

👉 Mapping content to the buyer's journey (awareness, consideration, sales)

👉 Plus, in Accelerated, we talk about the role of AI in content creation (spoiler: not what you think!)

Whether you're a solopreneur in a content feast or a content famine, this is for you!

Top Takeaways

A content calendar is a central place to plan, organize, and track all your content efforts across different channels. It helps provide direction and alignment for your content strategy.
For SEO purposes, prioritize quality over quantity - publishing one high-quality blog post per week is often sufficient rather than lower-quality posts daily.
Map your content to the buyer's journey stages (awareness, consideration, decision) to ensure it serves the right purpose at each stage.

Show Notes

All episodes

1
How I’m Prepping my Business for Vacation 22:04

2 hours ago22:04

22:04

I solemnly swear I’ve never worked on a family vacation. Can you honestly say that? I can’t. From checking emails in Magic Kingdom to recording podcasts at the beach, I've been guilty of putting work before family time, even on vacation. After some not-so-great experiences (including a previous Disney trip that didn't go as planned), I've decided my upcoming Disney vacation with my family will be different. This time, I'm setting firm boundaries by not bringing my laptop, using devices like Brick to physically prevent me from checking emails in the parks, and setting clear expectations with clients. The truth is, most of us aren't handling truly mission-critical work—the world won't end if we're unreachable for a week. My kids are excited about this trip, and I refuse to be that parent staring at my phone while standing in "the happiest place on earth." Top Takeaways I'm leaving my laptop at home and only bringing an iPad with keyboard for genuine emergencies, making the "pain" of working greater than the "pain" of the emergency itself. Using tools like the Brick app and Focus mode lets me physically block myself from checking work communications while at Disney, helping maintain boundaries during family time. Setting proper expectations with clients in advance is crucial—I've already notified everyone I'm actively working with that I'll be completely unavailable and explained why. Practicing "willful forgetfulness" about work matters helps reduce anxiety—most things that feel urgent aren't truly emergencies, and my business is designed to function if I step away briefly. Show Notes Brick App - App used to block distractions during vacation Joe's Audio Notes - For follow-up thoughts after returning from Disney Newsletter Signup - To stay updated with the latest content Streamlined Feedback - To share how you handle work during vacations ★ Support this podcast ★…

1
3 Automations I’m Using in my Business (from Easy to Hard) 20:44

7 days ago20:44

20:44

You’ve probably seen Rube Goldberg machines — those ridiculous setups where a marble rolls down a track, flips a switch, lights a match, and somehow makes toast. They’re fun to watch… but terrible for actually getting anything done. That’s how most automations feel when you’re first starting out: over-engineered, fragile, and hard to maintain. But real business-saving automations? They don’t need to be complicated. In fact, some of the ones that save me the most time are stupidly simple. In this episode, I walk through three automations I actually use — starting with a single-app setup inside Notion, moving to a form-to-database connection, and ending with a wild (but wonderful) workflow that ties together a whole bunch of tools. And yes, that last one does feel like a Rube Goldberg machine… but it works beautifully. If you want to see how these work or grab templates, head to casabona.org/automation . Top Takeaways Start with simple, single-app automations. You’ll reduce points of failure and make it easier to trust your systems. The best automations evolve. I’ve been tweaking some of mine for years. Don’t build for complexity. Build for clarity, reliability, and ease. Show Notes Watch on YouTube My Automations Database Zapier Make Notion Tella Hazel Send feedback here! ★ Support this podcast ★…

1
How to Take a Sabbatical as a Solopreneur with Maegan Megginson 58:20

14 days ago58:20

58:20

The last time I went on vacation, I told people I wasn’t bringing my laptop. You know what they said? “Good job! That’s great.” The proper reaction should have been, “Obviously. Why would you bring work on vacation?” But that’s not the culture we live in here in the USA. Overworking and hustling is glorified. That’s why I’m excited to talk to Maegan Megginson. Maegan is a licensed therapist and holistic business mentor who believes every solopreneur can and should take sabbaticals—not just to rest, but to actually create a healthier, more sustainable business. In fact, she’s made sabbaticals a cornerstone of her business model and helps others do the same. We talked about how solopreneurs can actually make time for a sabbatical (even if you’re the breadwinner), what it looks like to step away without disappearing, and how to come back stronger, while avoiding burnout. This wasn’t some woo-woo talk about “finding yourself.” It was a practical, grounded look at how to create space in your business when it feels like the last thing you can afford to do. I want to hear from you! Send your feedback to https://streamlinedfeedback.com . Top Takeaways Sabbaticals aren’t vacations—they’re intentional periods of rest and reflection, more like a “season of winter” in your business. A four-week sabbatical gives your nervous system time to truly settle, with the first two weeks decompressing and the second two weeks offering space for clarity and creativity. Planning is key: figure out your financial needs and start saving so you can pay yourself while you're off. Show Notes Maegan Megginson’s Website Deeply Rested Podcast Join the Deeply Rested Newsletter Stephen Hackett’s Sabbatical My 2025 Yearly Theme Check out my other shows at https://network.streamlined.fm ★ Support this podcast ★…

1
Tools To Make Video Production Easier 17:08

21 days ago17:08

17:08

Remember when late-night hosts went remote during the pandemic and somehow looked worse than your average Zoom call? Even with massive budgets, their setups were rough. Meanwhile, I’ve managed to build a solo video production workflow that looks better than theirs — with no crew. In this episode, I walk through the tools and tech I use to replicate a full video studio by myself. I share how I record faster, cut editing time in half, and publish polished content — whether it’s courses, YouTube videos, or shorts — all without burning out. If video production has ever felt overwhelming to you, this is your permission to simplify. Top Takeaways You don’t need a crew — you need a system. With the right tools and prep, you can create professional-looking videos solo, without wasting hours on editing or setup. Ecamm Live is the command center. It handles everything — multiple cameras, screen sharing, overlays, and real-time scene switching — all mapped to buttons on my Stream Deck. Gling.ai cuts editing time by 80%. It automatically removes filler words, silences, and bad takes using transcript-based editing. It’s a total game-changer for long-form content. Tella is perfect for shorts and quick demos. It’s like what Loom should have been. I use it for social media clips, explainer videos, and coaching follow-ups Show Notes Luria’s Episode Ecamm Live (use code CASABONA for 15% off) Tella Gling.ai How I’ve Configured my Stream Deck ★ Support this podcast ★…

1
Less Friction, More Authority: How to Show Up Confidently on Camera with Luria Petrucci 1:11:50

28 days ago1:11:50

1:11:50

Video is becoming an essential tool for solopreneurs, and having good camera presence can help you build trust and authority faster. But showing up well on video isn’t just about buying the right camera—it’s about understanding energy, framing, lighting, and how to create an engaging presence. I sat down with Luria Petrucci , a longtime video expert, to break down what solopreneurs need to know about looking and feeling confident on camera—without overcomplicating it. Plus, we dig into the psychology of video—how your background, body language, and even the way you use a teleprompter can make a huge difference in how your audience perceives you. If video has felt like a heavy lift, this episode will help you simplify the process and get started with a system that works for you. I want to hear from you! Send your feedback to https://streamlinedfeedback.com . Top Takeaways The camera steals energy – You need to bring 2-3x more energy than you think to avoid looking flat on screen. Good audio is more important than good video – Viewers will tolerate lower-quality visuals, but bad audio will make them tune out immediately. Perfection is a procrastination tool – Many solopreneurs overthink the tech instead of just hitting record and improving over time. Show Notes Luria’s Gear Checklist Luria's Lighting Guide Joe’s gear recommendations Bold Video Bundle Teleprompter Mastery Check out my other shows at https://network.streamlined.fm ★ Support this podcast ★…

1
Do You Have an AI Swipe File? 22:04

5 weeks ago22:04

22:04

I’ve been on a mission to help solopreneurs cut through friction—especially when it comes to using AI. And one major pain point? Staring at a blinking cursor, not knowing what to ask ChatGPT. If you’ve ever wasted time retyping prompts, getting inconsistent results, or forgetting what worked last time, this one’s for you. I finally built an AI swipe file—a collection of reusable prompts, templates, and context that lets me get better, faster results from tools like ChatGPT and Google Gemini. In this episode, I break down how I’m using AI right now, what’s in my swipe file, how it saves me time, and which tools I use to manage everything. I also shared some prompts from listeners about how projects in ChatGPT are starting to replace parts of my swipe file. If you’ve been meaning to get more consistent with your AI usage—or want to avoid typing the same prompt for the 100th time—this is your sign to start a swipe file. Top Takeaways A swipe file isn’t just for copywriters—it’s a game-changer for AI. Think of it as SOPs for your AI tools: reusable prompts, saved context, and examples that give you consistent results without starting from scratch. ChatGPT Projects are starting to replace some of my swipe file needs by storing persistent context and instructions—great for repeatable tasks like show descriptions and editing guidance. AI is here to assist, not replace. Let it handle the scaffolding so you can focus on adding your personality and expertise on top. Want my actual swipe file? You’ll find it in my free automation database: streamlined.fm/join Show Notes TextExpander Streamlined Feedback Notion Obsidian Bear Notes Simplenote Raycast ★ Support this podcast ★…

1
Why Solopreneurs Need to Embrace AI (the right way) with Damien Schreurs 49:45

6 weeks ago49:45

49:45

AI isn’t just a passing trend—it’s a game-changer for solopreneurs looking to streamline and automate their businesses. Or is it? I’ve always been AI hesitant, but I’ve also been using it a lot more. So today's guest, Damien Schreurs, and I discuss how AI is shifting from simple task automation to handling cognitive work, why people struggle to accept it, and how solopreneurs can embrace AI without losing their unique touch. We also get really in the weeds with AI-powered workflows that save time, reduce manual work, and help you focus on what matters most in your business. I want to hear from you! Send your feedback to https://streamlinedfeedback.com . For all of the links mentioned in this episode, go to https://streamlined.fm/468 Top Takeaways AI is the next big automation revolution. Just like electricity or the internet, AI is here to stay, and solopreneurs who adapt early will benefit the most. AI isn’t a robot—it’s an automation tool for thinking tasks. AI models don’t create original ideas, but they can analyze, summarize, and assist in decision-making. The best automation still needs human judgment. AI can process data, but it takes human experience to make strategic decisions and apply insights effectively. Show Notes Macpreneur Podcast & Website Joe Casabona on Macpreneur Should we use AI to write for us? The Coming Wave by Mustafa Suleyman & Michael Bhaskar AlphaGo Documentary AI Marketing Institute MindStudio Make.com Zapier Claude AI ChatGPT Check out my other shows at https://network.streamlined.fm Disclosure: ChatGPT generated most of this description from the episode’s transcript ★ Support this podcast ★…

1
Unveiling my new Personal Brand with Hollie Arnett 39:55

7 weeks ago39:55

39:55

What started as a rebrand for Podcast Workflows turned into a full re-evaluation of my entire business. After conversations with my mastermind group and some deep reflection, I realized I wasn’t just serving podcasters—I was helping solopreneurs create space in their businesses through automation, systems, and smart workflows. Holly guided me through a brand strategy process that helped me clarify my audience, messaging, and positioning, leading to a full personal rebrand. For all of the links mentioned in this episode, go to https://streamlined.fm/467 Top Takeaways Niching down feels scary, but it makes it easier for the right people to find and hire you. Clarity in branding makes decision-making easier, from product offerings to content creation. A good brand should reflect your personality and values—mine even incorporates my love for baseball and spaciousness. Show Notes Niching down feels scary, but it makes it easier for the right people to find and hire you. Clarity in branding makes decision-making easier, from product offerings to content creation. A good brand should reflect your personality and values—mine even incorporates my love for baseball and spaciousness. ★ Support this podcast ★…

1
Why Solopreneurs Need a Strong Personal Brand with Hollie Arnett 38:50

7 weeks ago38:50

38:50

Most solopreneurs already have a brand, whether they realize it or not—it's the perception people form about them based on their content, messaging, and presence. But without intentional branding, that perception is left to chance. Holly Arnett breaks down the difference between a personal brand and a business brand, the importance of branding beyond just logos and colors, and how a strong brand makes it easier to market yourself, attract the right clients, and streamline decision-making. Got something to say? Write in at https://streamlinedfeedback.com For all of the links mentioned in this episode, go to https://streamlined.fm/466 Top Takeaways A brand is not just colors and logos—it’s the perception people have of you. Branding is the process of shaping and controlling that perception intentionally. A strong personal brand makes you more recommendable—people should easily be able to describe what you do and who you help. Show Notes Hollie Arnett Makers and Moxie ★ Support this podcast ★…

1
Shortcuts That Make Life Easier for Me 21:10

8 weeks ago21:10

21:10

I HATE feeling friction with tech that’s supposed to make my life easier. And I love my iPhone, but I feel the friction sometimes. Apple Shortcuts can help solopreneurs automate repetitive tasks and reduce that friction. Today I break down some of my favorite shortcuts to show you how I make my life easier and help you come up with ideas. Whether it’s streamlining content creation, organizing tasks, or even just cleaning up screenshots, the right shortcuts can save time and reduce friction. The key takeaway? Look for areas where you repeatedly perform the same actions and build shortcuts to handle them. If you’re constantly adding things to reminders, capturing notes, or planning travel, there’s likely a way to make it easier. For all of the links mentioned in this episode, go to https://streamlined.fm/465 Top Takeaways Apple Shortcuts can automate daily tasks, from capturing notes and managing to-dos to preparing for trips and cleaning up your phone’s clutter. The best shortcuts remove friction—if a task feels tedious, it’s a good candidate for automation. Experimenting with Shortcuts can help you find simple ways to optimize your work and personal life. Want to download my favorite Shortcuts (and 40 other automation templates)? Get them here: https://streamlined.fm/automate Show Notes An Introduction to Apple Shortcuts with Stephen Robles Organizing Your Digital Life with Mike Schmitz MacStories & Apple Frames by Federico Viticci Actions for Obsidian Whisper Memos Nautomate for Notion Users Shortcuts The Make Life Easier for Me ★ Support this podcast ★…

1
How I Built My Own CRM Using Notion and Automation 19:17

9 weeks ago19:17

19:17

I hate CRMs. I know I need one—I’m doing more coaching, getting more inbound leads, and ranking in the top three organic search results for podcast coaches on Google. But no matter how many times I’ve tried HubSpot, Zoho, or whatever the flavor of the week is, they’ve never fit into my workflow. So I did a totally normal, not weird thing: I built my own CRM. In this episode, I walk through the simple system I set up using Notion, Todoist, Make.com , and my website. I’ll share why I built it this way, how it automates lead tracking and follow-ups, and why reducing friction is the key to sticking with any system. Plus, I’ll show you how you can apply this same approach to streamline your own processes—without forcing yourself into tools that don’t work for you. For all of the links mentioned in this episode, go to https://streamlined.fm/464 Top Takeaways The best CRM (or any tool) is the one you’ll actually use—start simple and build on tools you already know. If you struggle with sticking to a system, it’s likely because it doesn’t fit your natural workflow. Adapt the system, not yourself. Don’t limit yourself because of past experience. There is lots of flexibility in the apps we use today, and you can take advantage of that. Show Notes Screenshots I posted on LinkedIn Automations Database Notion Todoist Make.com Gravity Forms Want to see the automations I use? Get access to my 40+ Automations Database at streamlined.fm/automation . Send feedback to https://streamlinedfeedback.com Feeling stuck? Check out my unstuck sessions at https://casabona.org/unstuck ★ Support this podcast ★…

1
Growing a YouTube Channel in a Crowded Field with Stephen Robles 37:51

10 weeks ago37:51

37:51

Stephen Robles is not only a Shortcuts and automation expert—he’s also built a successful YouTube channel covering Apple products, smart home tech, and (of course) Shortcuts. But he didn’t just start making random videos. He figured out how to create content that people actually want to watch. In this episode, Stephen breaks down his YouTube strategy: how he finds content ideas, how he packages videos for success, and why your title and thumbnail might be killing your views . If you’re a creator trying to grow on YouTube, this episode is packed with insights. For all of the links mentioned in this episode, go to https://streamlined.fm/463 Top Takeaways Your packaging (title & thumbnail) is everything. If no one clicks, no one watches—so spend time making them compelling. Experiment with content angles. Stephen didn’t review the iPhone 15—he focused just on USB-C, which made his video stand out. Consistency matters, but smart workflows matter more. He records multiple camera angles at once, uses AI to edit, and batches content to maximize efficiency. Show Notes Stephen’s YouTube Channel (Shortcuts Playlist) Stephen’s Shortcuts Community Apple Shortcuts App Pushcut (for running Shortcuts automatically) Toolbox Pro (adds more actions to Shortcuts) Actions (another Shortcuts-enhancing app) Lutron Smart Switches Meross Homebridge (for adding non-HomeKit devices to Apple Home) Matt Cassinelli (Shortcuts Expert) Federico Viticci & MacStories (Apple & Automation) Gling.ai (AI-powered video editing tool) Transcriptionist (AI transcription app for Mac & iOS) ChatGPT API (for automating title ideas, OCR, and more) CleanShot X (for high-quality screen recordings on Mac) Ecamm Live iZotope RX10 (audio cleanup & enhancement tool) DJI Osmo Pocket 3 (compact gimbal camera for video shooting) David Sparks (MacSparky) – Focus Modes & Productivity Expert CGP Grey (YouTube Creator & Podcast Host, known for productivity & focus mode setups) Streamlined Feedback (Submit podcast & automation questions) Unstuck Sessions (1-on-1 coaching to get past business roadblocks) Want my Shortcuts and 40 more automations? Check out My Automations Database Send Feedback: https://streamlinedfeedback.com ★ Support this podcast ★…

1
An Introduction to Apple’s Shortcuts with Stephen Robles 32:45

10 weeks ago32:45

32:45

I’ve been talking a lot about automation this year, and one tool that keeps coming up is Apple’s Shortcuts app. So I brought in Stephen Robles , a YouTuber and podcaster who’s been using Shortcuts since it was called Workflows before Apple bought it. We get into what Shortcuts actually does, and how you can use it to automate repetitive tasks, eliminate friction, and make your iPhone way more useful. Stephen also shares some incredible automation ideas, from formatting podcast show notes to controlling smart home devices. If you’ve ever thought, I wish my phone just did this for me, there’s a good chance Shortcuts can make that happen. For all of the links mentioned in this episode, go to https://streamlined.fm/462 Top Takeaways Shortcuts can automate almost anything. Whether it’s formatting text, logging data, or running workflows with a tap, it’s a game-changer. The Action Button takes it further. You can assign multiple shortcuts to one button press, making it even more versatile. Home automation can be super smart. Stephen shares how his smart shades close when he turns on the bathroom fan and how his patio fans activate when it gets hot. Show Notes Stephen’s YouTube Channel (Shortcuts Playlist) Stephen’s Shortcuts Community Apple Shortcuts App Pushcut (for running Shortcuts automatically) Toolbox Pro (adds more actions to Shortcuts) Actions (another Shortcuts-enhancing app) Lutron Smart Switches Send Feedback: https://streamlinedfeedback.com ★ Support this podcast ★…

1
Being a Solopreneur Mom vs. a Solopreneur Dad with Leah Remillet 26:57

11 weeks ago26:57

26:57

Leah and I might be in different stages of parenting, but we have very similar situations — 3 kids, running a business, spouse who also works. So in part 2 of our interview, we jump into the societal expectations of moms and dads, discussing the stark differences in how each is perceived. Leah shares how she navigated running a business while being a hands-on mom and the challenges of unspoken gender roles in parenting. We also discuss our own anxiety with bringing kids up today vs. when we were kids — and how we’re trying to fix it. Top Takeaways Moms Face More Pressure to “Do It All” – The expectation is still that moms handle home responsibilities, even when they work full-time. Balance Looks Different at Different Stages – Leah’s balance shifted as her kids grew older, and Joe’s approach has to be different with younger kids. Perfection is the Enemy of Good Parenting – It’s okay to not have Pinterest-perfect parties or homemade treats. Focus on being present instead. Show Notes Listen to Part 1 Leah Remillet Balancing Busy Podcast My 2025 Yearly Theme The Brick Device The Anxious Generation Why Over-Parenting Is Creating Anxiety—and What to Do Instead with Dr. Camillo Ortiz Send feedback at https://streamlinedfeedback.com ★ Support this podcast ★…

1
Does Work-Life Balance Exist? With Leah Remillet 43:34

11 weeks ago43:34