If you're a newbie or baby stylist or a salon owner looking to grow and retain new stylists, this episode is for you.

Guest Lisa Giles is a digital creator and educator who specialiizes in working with stylists brand new to the industry, or as she likes to call them "guppies." She runs the education and mentoring platform Straight Out of Cosmo, where she teaches classes including "Make Box Color Your Bitch" and "The Bull Sh*t Behind the Business." She's a hair stylist and a Paul Mitchell Pro partner, based in Orange County, California.

In this episode, Lisa and Blake cover:

• Understanding market rates and charging a rate that's fair to yourself, even when you're new
• Creating customized incentives for new stylists, especially for retail sales
• Building a clientelle through guest education
• Goal and budget-setting
• Skills not always taught in cosmetology school, like client experience and working with box-dyed hair

And more.

Follow Lisa Giles on Instagram @LifeofLisaG.

Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon.

SUMM IT UP is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlocked

Find host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at [email protected].

Visit us at SummitSalon.com to connect with others in the industry.