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If you are in outside sales and have had any of the following:
- New to Outside Sales
- New to an industry, new product, new territory - any type of change
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Chapters

1. Introduction to Surviving Outside Sales (00:00:00)

2. Three Phases of Brand Building (00:02:16)

3. Brand vs. Image: Critical Distinctions (00:04:47)

4. The Shepherd's Way Book Concept (00:10:15)

5. Mapping Your Brand Strategy (00:15:12)

6. Product-Market Fit and Go-To-Market Strategy (00:19:52)

7. Conclusion and Live Call Format (00:24:14)

372 episodes