With technology moving at lightning speed, proper management of master data is critical to fully take advantage of new tech innovations. Yet, many retailers struggle with master data management and data governance. Hosted by Parker Avery retail consultants and master data experts, our June 29 Talk Retail to Me Transformation Happy Hour explored the most pressing master data challenges Parker Avery's clients and other retailers are facing. Our happy hour hosts provided a brief overview of master data challenges and the implications of not having a planful approach and data governance in place. Most of the happy hour was spent answering questions and having an open dialog with participants. Show resources:

• Download | Data governance scope and definitions infographic
• Download | Data governance and master data management resources
• Parker Avery Blog | Optimizing Data Readiness for AI in Retail: A Complete Guide
• Parker Avery Blog | Make No Mistake: Avoiding Data Governance Issues
• Case Study | New Strategy for Master Data Supports Core Merchandising Transformation
• Case Study | Retailer’s Master Data Management Improvements Drive Omnichannel Growth

• Case Study | Retailer’s New PIM System Boosts Efficiency and Data Accuracy

To learn how Parker Avery helps clients through transformations by ensuring a strategic approach to managing data, please see our consulting services: https://parkeravery.com/consulting-services/. You may also like: Core Merchandising vs. PIM: Which Solution is Right for Your Item Data?: https://parkeravery.com/core-merchandising-vs-pim-which-solution-is-right-for-your-item-data/ The Expert Guide to Data Governance in Retail: https://parkeravery.com/data-governance-in-retail/ New Strategy for Master Data Supports Core Merchandising Transformation: https://parkeravery.com/industry-experience/new-strategy-for-master-data-supports-core-merchandising-transformation/